fbpx
BOOK A DEMO

or call 1-888-577-7888

Author: Josh Blyth

Posted on

Edmonton Marketing: 6 Trends for 2020

The marketing world moves faster every year, bringing new trends with each change of the calendar. If you’re part of the digital marketplace, you’re one of countless businesses competing for space in an evolving battleground. Many companies are turning to full-service digital marketing agencies to handle their online presence. We’re DM Collective, a digital marketing collective based in Calgary and serving the Alberta metro area.

How We Can Help

We specialize in services including SEO, web design, digital advertising, social media management, and developing a comprehensive online presence.

The Edmonton marketing world in 2020 is a competitive place, and every business needs a detailed strategy to stand out. DM Collective in Calgary, Alberta is ready to deliver digital marketing services for your company. Read on to discover everything you need to know about the top Edmonton marketing trends of 2020.

Edmonton Marketing: 6 Trends for 2020

Greater Advertiser Targeting

The days of putting out a large blast of ads hoping to get views on a popular social media platform are behind you thanks to advertising micro-targeting. Studies show that most people disregard ads that aren’t relevant to their interests, so companies are getting better at researching their target audience.

Once a business knows who is most likely to be interested in their product, they know where to advertise and what approach to take. One of the most effective advertising techniques is to not let your audience know they’re seeing an ad.

How It Works

People search out great content on the internet, and many of the most effective ads are designed to look like content. Sponsored articles on blogs relevant to your customer base’s interests are a great way to raise awareness and attention.

Studies show that while a majority of readers ignore ads, tailored messages and relevant content boost purchase rates to over one-third. Algorithms are making it easier to ensure your customer base only sees the ads they’re likely to act on.

Automation Is the Future

Great customer service used to mean having on-staff agents for interaction with potential and existing customers, fielding questions and responding to complaints. This was effective, but not time and cost-efficient for growing companies. That’s why many companies in the Edmonton marketing field are turning to chatbots and other automated systems.

How They Work

Chatbots are pre-programmed software with hundreds of answers to commonly asked questions for your business. Studies show that most customer service queries fall in a few categories, making it easy to process and resolve many questions without the help of a human behind the computer screen.

For questions without a response in the chatbot, the program will refer the person to call back during business hours or connect them to someone on staff.

The ideal chatbot is courteous but businesslike, cutting down on the chatter and awkwardness that can sometimes come with talking to a customer service representative. They can also be programmed in multiple languages to account for the market’s growing diversity.

The Growing Mobile Marketplace

Many older companies started their digital marketing strategy when the desktop was king and are finding themselves left behind due to an old website. Over half of customers now surf the internet and make their purchases on mobile devices, making a mobile-friendly website essential. Part of any 2020 digital marketing strategy should include making sure all parts of your website are mobile-friendly.

What It Involves

A mobile-friendly website should have easy-to-read text with buttons that are responsive and set apart from other functions. The landing page should have minimal features and guide people visually to the points you want them to focus on. This includes the purchase link and any other key content or informational links.

Many companies are also communicating more through mobile. If you have a private messaging system for customer service, many companies are using WhatsApp, WeChat, or Facebook Messenger for easy communication.

Personalization Is Key

Using algorithms to study the behavior of potential customers is a popular and occasionally controversial technique to target likely buyers. The centralization of internet use among a network of major websites owned by tech conglomerates allows companies to collect data on those customers’ search history and social media activity.

This allows major ad networks like Google, Facebook, and Twitter to create personalized advertising outputs for each of their visitors. While some platforms have courted controversy for selling user data to outside customers, the majority use this technique effectively to advertise partner products to interested parties.

How It Works

A popular example is showing advertising for attractions in a certain city after a visitor has searched for hotels in that area. Rolling out an ad campaign with Twitter or Google is worth the investment because, thanks to their algorithm, you get thousands of tailored ad campaigns.

Changes In SEO

Search engine optimization is one of the oldest techniques in digital marketing, but it’s evolved significantly since the early days that focused on keyword use. Combining search engine data with individual customer profiles allows the algorithms to boost results for websites that viewers are likely to be most interested in.

Microtargeting is a way to let more than one site get the benefit of being the top hit. Google and other search engines have become savvier at separating real search engine optimization from attempts to game the system. That’s why it’s especially important for clients in the Edmonton marketing field to have a solid strategy. Many agencies boast of their SEO strategy, but too many still rely on discredited techniques that could get your ranking penalized by Google.

Transparency and Trust

Customers are becoming savvier by the day, and one of the biggest things they’re demanding from tech companies is greater disclosure on how their data is used. It’s easy for a company to switch things up after a failed marketing pitch, but it’s less easy to rebuild trust.

That’s why the most effective digital marketing companies are being more upfront with their strategy and how they approach customers. Having a full-service digital marketing agency like DM Collective handling your strategy is a good move because you have experts in digital ethics at your disposal.

How It Works

When you work with us, you get access to a full suite of the top statistical tools and you have the authority to decide what is released to the public. Greater communication with the public about your marketing strategy makes it easy to establish your core values with the customer and open yourself up to constructive suggestions.

Let DM Collective Conquer the Edmonton Marketing Field for Your Company

Staying current in the fast-paced world of Edmonton marketing is critical to keeping ahead of your competition. No matter what field of business you’re in, you’re competing for a slot in the crowded digital marketplace and one smart move can send you to the head of the pack. That’s why many top businesses are turning to the experts in the field.

Contact us at DM Collective in Calgary, Alberta today. We’re serving clients in the Alberta metro area and beyond with full-service digital marketing support, including one-on-one consulting and a centralized dashboard for all your functions.

Posted on

4 Signs It’s Time to Rethink Your Online Reputation Management Strategy

Your online reputation determines how you’re viewed by consumers and can make a big difference to your bottom line. To keep brand equity high, you have to protect your reputation from emerging threats, act quickly to resolve a crisis, and (should the worst happen) have a plan in place to rebuild your online reputation. The question? Is your online reputation management strategy working for you?

4 Signs Your Online Reputation Management Strategy Needs to Change

You Aren’t Actively Working on Social Media

If your reputation management strategy doesn’t include a proactive investment in social media, it’s time to rethink. It’s not enough to just manage bad reviews and remain passive. It’s definitely important to monitor sites like Yelp and TripAdvisor for local Calgary reviews that reference your company; but social media gives you the opportunity to go a step beyond simply responding.

These are platforms where you can control how you’re viewed by controlling what you post. Wendy’s is a great example of a brand that has embraced a particular social media presence on Twitter and run with it. Competitors got in too late and have found themselves dragging behind. They don’t have the same strong, easily defined presence on Twitter, and they often end up simply mimicking what Wendy’s is doing (and looking a little sad in the process).

You Aren’t Aggressively Monitoring Your Reputation

There’s more to reputation management than just looking for bad reviews, though these are certainly important to find and address. You also need to be proactive about blog posts, negative links on sites that search engines find spammy, and negative returns when someone searches for you online.

Many people will have their first experience with you via Google search results, so it’s not just important that your own website rank highly: you also need to get rid of negative third-party references that might pop up. Don’t dismiss these just because they’re from a third party. They can strongly influence how people feel about you.

You Don’t Have a Response Plan

A negative review is going to come. You can bet your money on this. You can monitor all you like, but what happens when you find a problem? Are you waiting until you find an issue before you decide how to respond?

Everything goes much more smoothly when you have a plan. Think through some of the important questions before a crisis happens. For example, who responds to negative comments in your company? How do you decide which comments merit a response and which do not? What Calgary, Canadian, or world issues (if any) do you want to take a public stand on, and who is responsible for making those decisions?

You Don’t Respond Quickly

Speed is of the essence when you’re trying to manage a bad situation. When someone complains about you online, it’s only a matter of moments before their closest friends and followers respond. Give it an hour or two and the issue may have gone at least locally viral.

Most people complain because they’re having a moment of anger or frustration and need to let it out. If you respond quickly, with professionalism and sympathy, you have an excellent chance of turning a negative interaction into a positive one. At the least, you’ll say something important about who you are by noticing and responding with restraint. The complainer might not notice, but others will, and that can only help you.

Turn Your Online Reputation Management Strategy Around

Your reputation means everything. If it’s time to rethink your strategy, call Digital Marketing Collective today and get local Calgary marketing professionals on your side.

Posted on

4 Amazing Things About Company Online Reputation Management You May Not Have Known

Nearly everyone is aware of online reputations and how valuable they are; but company online reputation management needs to go far beyond the basics. Read on for a few amazing things you might not have known about how important online reputation management is.

Everyone Needs It

Company online reputation management isn’t just for local Calgary companies or small-time institutions. Everyone, from the biggest Fortune 500 companies to the smallest local plumbing service provider, has to keep an eye on their online professional history.

Online reputation is mostly about managing your company’s digital presence. Depending on the situation, you may need to deal with old personal information about someone integral to the company, a bad review, or even issues that seem to have nothing to do with your business. It doesn’t matter if this information is obsolete and irrelevant: if it’s online and linked to your company, you need to stay on top of it.

You Might Not Be Doing Enough Company Online Reputation Management

If you think you’re safe because you don’t put out photos of yourself or your employees, your view is shortsighted. You shouldn’t think of the digital space as just a negative to manage and avoid. It’s also a positive to embrace.

The Internet can work for you, and by embracing what it has to offer and taking proactive charge of your online reputation, you can build your own reputation and get ahead of negative reviews.

It’s Almost Impossible to Erase a Bad Review

One of the first things people ask when they see a negative review is: “how can we erase it?” The glorious, and terrible, thing about the Internet is that you can only rarely erase anything. The Internet is a positive, free space where everyone’s views and opinions can be expressed. Even going after someone with a lawsuit is unlikely to work: in fact, it might very well backfire.

That doesn’t mean there’s nothing you can do, however. The good news is that once you’ve buried bad publicity far enough that it disappears off the first page of a Google search, it is, for all intents and purposes, gone. Online reputation management can make that happen.

Reactive Is Not Enough

Many companies think they’ve done enough when they respond quickly to bad publicity. While that’s important, it’s the proactive reputation management that makes the biggest difference. For one thing, it costs a lot less to prevent problems than to erase them. For another, prevention and a proactive online presence solidify your brand equity and say something significant about who you are what you value.

The law is still working out what is in the “public domain,” who has access to that information, and what to do now that anyone can easily access nearly any information online and say anything they want. In the meantime, online reputation management can broadcast the values you want associated with your brand instead of leaving you to desperately react when something happens.

You Can Build Trust: Even With People You’ve Never Met

Decades ago, the only way to build trust was to interact personally with consumers and trust that they would talk to their friends and family about you. Now it’s possible to do so much more. Instead of hoping that satisfied customers might talk about you, you can talk about yourself.

You have to do this the right way, of course; but assuming you do, online reputation management gives you the power to get your own message out there instead of crossing your fingers and hoping for the best.

Grab Control of Your Online Reputation

Your online reputation isn’t out of your hands. You can stay in control with the right digital media marketing company on your side. Check out Digital Marketing Collective today and see the benefits of working with a local Calgary area digital marketer committed to making your online brand all it can be.

Posted on

The 5 Most Common Mistakes People Make in Choosing Local Digital Marketing Agencies

Growing your business in the digital age means partnering with the right marketing company. You need to work with local digital marketing agencies who understand the Calgary area, how to appeal to your target demographic, and what local events and life rhythms will affect your business. At the same time, you don’t want to make a mistake in choosing a partner.

5 Mistakes People Make When Choosing Local Digital Marketing Agencies

Going Local Just for the Sake of Local

You should be choosing a local company, but you shouldn’t choose one only because they’re local. With local digital marketing agencies you get easy face-to-face interactions and prioritised help, and you never have to worry about being farmed out to people on the other side of the globe with no idea of the challenges your operation faces.

But being local isn’t enough. You still need to consider a company’s marketing skill, whether or not they can offer you full service or only work with one aspect of digital marketing, and their ability to work well with your people.

Failing to Do Your Research

Look at case studies. Consider Google ratings. Ask the hard questions about the process they’ll use, how they communicate, what they do when something doesn’t seem to work, and what metrics they’ll be using to track results.

It should go without saying, but don’t forget to check out the company’s website and blog as well as their social media presence. If they’re not doing an effective job at marketing themselves, will they be able to market you?

Falling for Pie-in-the-Sky Offers

Your great-great-grandmother probably said this, and it’s very true: if it sounds too good to be true, it probably is. Great digital marketing companies become the best by hard work. They master the key fundamentals, keep up on the latest changes, and put enormous effort into strategy and execution. They’re experts at what they do: just like you.

If a digital marketing company is advertising some kind of secret, proprietary tactic guaranteed to get you instant results, that’s your cue to look elsewhere. A digital marketing company should be able to explain clearly what they’re going to do without prevaricating, making wild promises, or talking in meaningless generalities.

Looking at Only One Measure of Success

Effective digital marketing is about more than just SEO. It’s also email marketing, quality content and blogging, search and display advertising, web development, producing quality videos, social media management, and taking advantage of mobile marketing. Digital marketing has many complicated, inter-connected fields, and your digital marketing partner has to be able to help you with all of them.

Don’t make the mistake of thinking that because you’ve got one thing nailed that you just need an expert to help you with one or two things. Look for a marketing partner with expertise in all areas of online marketing. Your whole marketing effort needs to be tightly integrated. Messages, videos, email offers, ads, and announcements should all be coordinated, themed, timed and released at the perfect moment.

Making It All About Money

It needs to be said: effective digital marketing isn’t cheap. It takes serious effort, concentrated attention, and learned expertise. Just as in your industry, none of that comes without effort. In some ways, you will always get what you pay for.

At the same time, the most expensive agency isn’t necessarily the best, either. To find the right agency, you have to prioritise something other than money. Take budget into account, but not at the expense of expertise, skill, and strategy.

Make the Right Choice

Work with your local Calgary-area digital marketing experts; experts with a variety of expertise in all aspects of digital marketing. Reach out to Digital Marketing Collective and get Calgary’s premier digital marketing company to work for you today.

Posted on

5 No-Fuss Ways to Get the Most Out of Local Digital Marketing Agencies in 2020

Digital marketing has remarkable power to determine your brand equity, get your values out there in the public eye, and boost your bottom line. The trick is getting the most out of your relationship with your local digital marketing agencies; and in 2020 that means understanding what digital marketing can do and what you want for your partnership.

What Digital Marketing Is All About

If your company has been around for a while, you could be forgiven for dismissing digital marketing as something that’s only necessary for e-commerce or new brands. The reality is that digital marketing is essential for every business in the 21st-century.

The first PC was introduced to the world in 1981, and it didn’t take long for businesses to see that the personal computer offered important ways to connect with consumers. By the 1990s, the search engine had starting to influence how people looked for a business and evaluated before they bought.

Today there’s so much information available online that consumers generally don’t make a buying decision until they’ve perused the Internet. And while they’re online, they’re generally giving as much weight to online reviews as they would to recommendations or warnings from friends and family. Local digital marketing agencies help you take advantage of the situation while avoiding the pitfalls that can come when consumers have access to so much information and almost anyone can put almost anything into the online space.

Get the Most From Local Digital Marketing Agencies

Talk

Your digital marketing agency can only help you solidify your brand reputation and build brand equity if you have a good sense of who you are and where you want to go. When you talk to your local marketing agency, go beyond the generalities. Every business wants to be at the top of search results, but not every business has a strong sense of their brand value and promise and the way effective digital marketing can use this to influence your relationship with consumers.

Listen

Local digital marketing agencies hire the best. They proactively look for people with expertise in building brands across all the various digital spaces and who know what locals are looking for. A great agency will have experts in e-mail marketing, display advertising, blogging, SEO, mobile marketing and more. If you’ve got access to expertise, why not use it?

Move to Mobile

People are using their mobile for everything these days, from keeping receipts to writing emails to researching brands before they buy. The modern business has to be mobile-forward. To get the most from your local digital marketing agency, it’s important you understand the power of mobile and intentionally discuss how to leverage that power to your advantage.

Understand Your Audience

Digital marketing in the 21st century can’t be general or unfocused. Consumers want a connection with their brands. They want to know your company promise and buy where business values align with their own. You’ll get the most from your digital marketing partner if you have a strong sense of your target customer so your marketing efforts zero in effectively.

Know What You Want

Perhaps the most powerful thing in digital media is the call to action. Through your call to action, you communicate to potential consumers what it is you want them to do. This might be to buy, to reach out, to join a mailing list, or even to watch a video: but if you know exactly what you want people to do when they hear your brand name or visit your website, you empower your digital marketing agency to help you achieve success.

Work With the Best

You want to be the company people in the Calgary area turn to, so why not work with the region’s leading local digital marketing agency? Call Digital Marketing Collective today and see where we can take your brand tomorrow.

Posted on

Why a Calgary Digital Marketing Agency Is Your Best Bet for Local Support

From coordinating the supply chain to keeping projects within budget and keeping up with payroll, your plate is full. Keeping your Calgary business thriving takes constant attention, and it’s easy to let some aspects of marketing fall through the cracks. Hiring a dedicated marketing agency gives you access to the best marketing expertise without the need to hire on yet more full-time staff. That’s great; but which marketing agency should you choose? A local Calgary digital marketing agency, or one of the national or even international marketing services?

The big national companies that have a lot of money make a lot of claims, but in the end, a local agency is your best bet for local support.

Why a Calgary Digital Marketing Agency Is Your Best Bet

You’re Always Talking to Someone Qualified

When a big marketing agency spread across multiple time zones offers “24/7” support, you have reason to be suspicious. In many cases, what they mean by this is that they’ve hired people across the country, and sometimes on the other side of the world, to be available on chat or by phone during working hours in their own time zone. Then, no matter who calls them or from where, there’s someone to answer the phone. But are the people on the phone actually experts with detailed knowledge of your account?

If you happen to call during normal business hours at the main office, there will be someone to talk to, but otherwise, you might be talking to someone who can’t actually give you any personalized help. They can make a note of your issue and make sure someone gets back to you, but in the end, you might be paying extra for a service that doesn’t really exist. In contrast, a local Calgary digital marketing agency keeps the same hours you do, and in the same time zone, and when you call there’s always someone on the other line who knows all about your situation.

You’ll Get Help More Quickly

A big national marketing agency, even if you reach them immediately, may not be able to send someone over right away to discuss your needs or help you change up your strategy. It could take a few days, particularly if you’re a small or medium-sized business. A national agency is going to prioritize their time and effort by who has the biggest account and which clients are in the markets they get the most out of.

Your local marketing agency is committing to thriving in the same community that you work in. That means providing great service to businesses like yours in Calgary. There’s never any reason for them to hesitate to meet and every reason to help you tweak your strategy until you’re perfectly happy with it.

You’ll Work With People in the Know

Every region moves to its own rhythm. There are particular times of the year and certain holidays that are more important to business than another and city-specific events that provide unique challenges or opportunities. A big national marketing agency doesn’t have its finger on the pulse of where you operate.

Your local Calgary digital marketing agency, on the other hand, knows what’s going on where you live. They know when a certain time of year will be more crucial to your business or when a special event is planned. They can help you quickly change up your marketing tactics to maximize opportunities and know when they shouldn’t distract you because you need to focus your attention.

Get the Best in Local Marketing Support

Our local Calgary marketing agency is adaptable and ready to help you thrive in the community we all share. For access to the best in marketing expertise and local support you can count on, contact the Digital Marketing Collective today.

Posted on

9 Surprising Stats That Will Help You Choose a Digital Marketing Agency in Calgary

Is your business making the most of digital marketing? If you’re not investing much in digital marketing yet or aren’t seeing the results everyone seems to be talking about, the issue could be choosing the right digital marketing agency in Calgary. There are some surprising stats that illustrate just how crucial it is to work with the best.

9 Surprising Stats You Need to Know

1. The Importance of Video

Including a good video on your website landing pages can increase conversions by 86%. That’s an increase worth shooting for; the trick is producing quality, relevant videos that will grab those conversions. You need digital marketers who know your industry, know what will appeal to your local customers, and have the expertise to produce what you need.

2. Conversions vs Outreach

It only costs $1 to convert a customer: the real expense, $92, is in acquiring them. While you do need some help making those conversions happen, where you especially can’t afford to waste money working with anyone less than the best is in outreach.

3. SEO

Did you know that 90% of people who conduct an Internet search haven’t made up their minds before they start? The vast majority of searchers are open to being swayed by your effective digital marketing campaign. Are they?

4. Longtail Keywords

One of the key reasons to find the right digital marketing agency in Calgary is the importance of keywords. Short, generic keywords are almost impossible for a small or medium-sized business to rank for, but longtail keywords are easier. But when 50% of search queries are 4+ words long, do you have the time, expertize, and resources to discover exactly which of these phrases are the right ones?

5. Security

Well over 80% of people will not buy something if they’re on an unsecure website. Not only does your website have to be actually secure; you also have to make that clear to everyone who visits your site.

6. Mobile Users

More than half of smartphone users discover a new company or product when they search with their mobile phones. You want to be one of the first products popping up, but getting into that position takes expert help and professionals dedicating to keeping up with all the changes in search algorithms and SEO in general.

7. The Competition

Your competition is planning on investing more in digital marketing, threatening to leave behind anyone who doesn’t take digital marketing seriously enough. 61% have made better SEO and a greater organic presence their top marketing priority.

8. Paid vs Organic

Internet consumers are wise to the paid advertisements and don’t trust them. After all, if they wanted to see paid advertisements, they could go a bit early to the movies. When they go online, they’re looking for organic results with trustworthy reviews, and research shows that nearly 80% of searchers will only look at organic results.

9. Beyond Facebook

Facebook is still crucially important, with nearly 2.4 billion active monthly users, but it’s not going to hold its position at the top forever. Only about half of teens are using Facebook these days, and Facebook recently had to admit that around 270 million of its profiles aren’t even real. You need professional marketers who can make the most of Facebook while also helping you broaden your social media presence to other key platforms.

Your Digital Marketing Agency in Calgary

See for yourself the difference an experienced, local digital marketing agency can make for your business and contact DM collective today. We have our fingers on the pulse of the digital landscape and can help you get the results you need.

Posted on

6 Signs You Need Help With Your Digital Marketing

Digital marketing is key to the 21st-century entrepreneur; but that doesn’t mean it’s easy. With search engines changing their algorithms on a regular basis and the Internet itself adjusting regularly, it can be hard for the average company to keep up. After all, your main concern is your own business and how to run it. Do you need digital marketing help? Here’s how to tell:

6 Signs You Need Digital Marketing Help

You Keep Running Out of Time

Marketing is a time commitment. This was true 50 years ago when marketing was all about signs and hard copy. It’s still true today in the digital age. If you are swapped with keeping up with your own business, even something as simple as providing an update to your blog can seem out of reach. If you find yourself constantly running out of time when it comes to digital marketing, it might be time to reach out for some help.

You Don’t Get Enough Conversions

One of the most common digital marketing misunderstandings is the belief that traffic equals sales. That isn’t always the case. Sometimes people come to your website and look around dmcollective.ca because you have a video or some other content that applies to everyone across the board.

To fix this, you have to have a mobile-friendly design that offers compelling reason for visitors to take an action. You have to answer your visitors’ real questions, provide content that is relevant to the visitors at your sites, and lead people into the conversions that you need.

You Don’t Have a Clear Plan

How do you optimize your website, your social media presence, and your paid channels to reach your target audience in an effective way? You need an integrated plan that covers all of these issues and more. You need digital marketing help to set up a plan to get you where you want to go.

You Are Not Growing

To succeed, a company should plan to grow around 7% to 8% every year. If your company is not going at this rate or close to it, one of the most likely problems is a failure to attract customers.

Repeat customers are great. But they are only a certain percentage of your business and they only last for so long. You have to constantly attract new customers. If you are having trouble doing so, you might need digital marketing help.

Digital Marketing Isn’t Your Jam

You are a professional in your field. You aren’t expected to have a lot of experience in marketing. If you outsource your marketing campaign, you’re putting your marketing future in the hands of people with the expertise and experience to give you what you need.

You Notice That Your Content Is Not Interesting

When people get on the Internet they want either something relevant to their needs or something interesting. You probably have a general idea of how to offer something relevant. It’s more difficult to come up with something interesting that will grab visitors’ attention. You have to dedicate time and resources to create the high-quality content that will bring people to your pages and then keep them there once they realize you have something to offer.

Conclusion

Be authentic, but don’t go too far with pictures and videos of your dog! Authentic content is a great way to grab people who might otherwise not visit your website, but this kind of contact hooks you up with people who may have no interest in what you have to sell. Getting hits is not the main reason to be on social media. Getting hits should be just the first step in expanding your brand and making it easier for people to find you. At DM collective, we know what you need to promote your brand and get ahead in the industry. Contact DM collective today to find out how we can produce results for you.

Posted on

5 Marketing Agency Resources You Need to Watch in 2020

With the 2019 holiday season already nearly here, now is the perfect time to look ahead to 2020 and see what marketing agency resources to watch out for in the coming year. From technologies that change the way we do everything to adjustments in conventional paradigms, there’s one thing we can absolutely count on in 2020: things are going to change.

5 Marketing Agency Resources to Watch Out For

Content Marketing

Content marketing has been important for a while now, but the algorithms that Google and other search engines are developing are just making things better. At least, better for searchers! For you and every other business on the web, things just get more complicated.

Worthwhile content is key. Certain marketing agencies specialize in helping you find ways to “game the system,” with content that appears superficially helpful but doesn’t contain any real useful content once you get into it. This isn’t going to cut it much longer.

Your blog has to contain high-quality videos with detailed instructions of how to use and make the most of your products or services, blog content that is genuinely helpful and even inspirational, and extremely relevant links so readers can learn more.

Integrated Marketing

If you’ve been tackling all your different marketing channels one at a time, it may be time to rethink that strategy. People who love Twitter may be a bit different from people who spend most of their time on Instagram, so previous marketing efforts have concentrated a bit too much on the unique aspects of each channel while ignoring overall integration.

The businesses that will win in 2020 are those leveraging marketing agency resources to coordinate all of their marketing efforts across every channel. A unified marketing approach will be key in the coming year.

Creativity

Creativity has always been a crucial part of marketing, but a marketing agency with the resources to help you really think outside the box and make creative use of every new technology out there is going to be invaluable in 2020.

A multimedia approach to your marketing will change everything, and the company that can help use the newest VR and AR technologies or figure out how to integrate your marketing campaign with the Internet of Things will give you a leg up against the competition.

Better Statistics

As we get access to more and better data, hunting through it for the stats you really need takes expertise, time, and dedication. The results are well worth it. In the past, stats on a digital marketing campaign could be generalized and obscure, but in 2020 it’s going to be possible to figure specific ROI for every campaign.

Look for customer engagement, customer acquisition, and lead generation stats to become less important as budget efficiency and revenue impact become easier to determine.

Innovative Native Advertising

Ad blockers are hated by businesses and marketers, but beloved of Internet users everywhere. And let’s be honest, in some cases, it could be hard to find any relevant information in the sea of ads that used to pop up all over your webpage. Another problem facing marketers today is that Google, Twitter, and Facebook ads are increasingly viewed as untrustworthy. (How do you say that in Russian?)

In 2020, a successful marketing agency will be able to get you past these two problems and by building native ads that look natural and attractive. These ads will stand out where traditional ads get tuned out. They will blend so well into social media feeds that they’ll be almost impossible to distinguish from organic content. Crafting these kinds of ads is no easy task, but a great marketing agency can get you there.

Make the Most of Your 2020

Get in touch today with Digital Marketing Collective, the premier digital marketing company in Calgary. We have the resources you need to make 2020 the best year yet for your business.

Posted on

5 Reasons Why a Red Deer Digital Marketing Agency Can Boost Your Business

When it comes to digital marketing, you have a lot of options. There are many places online that are looking for your business and make promises that they’ll increase your bottom line and get you more customers. Some of them may be able to do that, but probably not as well as a Red Deer digital marketing agency.

What Makes a Red Deer Digital Marketing Agency so Much Better?

They Are Local

If you’re a local business owner, then you want to work with a local digital marketing agency. This is because they know the area and the people and what they want. They speak the language and have been to the same places and seen the same sights. There’s a camaraderie there, and a Red Deer digital marketing agency can tailor campaigns that speak directly to the local people and get them to buy your products.

They Are Part of the Community

In addition to being local, they are also part of the community, which means they want to see businesses be successful and thrive. The more sales you are making, the more you can invest in the economy; and that makes Red Deer a wonderful place.

They Know How to Target Your Ideal Audience

Being local and part of the community means that a Red Deer digital marketing agency knows the best way to market your business to your target audience. They have a good idea of who would be interested in what you have to sell and know how to get them interested in buying. No matter who your ideal audience is, they’ll know how to talk to them and make your marketing campaign a success.

You Can Meet With Them in Person

Technology has been able to do some amazing things, including connecting us with people around the world. We can talk and share with friends and family at all hours of the night and day. While this allows us to catch up and get the latest news, it can also be isolating.

When it comes to promoting your business, you don’t want to feel isolated, especially from your marketing agency. It can be a big deal to be able to meet in person with your marketing partner, and a Red Deer marketing agency can make that possible.

When you’re working with a digital marketing agency, if you have an issue or problem with the campaign or you have questions, being able to ask in person can be reassuring. It’s hard to read intention or meaning on a screen; but when you can look a person in the eye, you know they are being honest and straightforward with you.

They Keep Up With the Latest Trends

Hiring a local marketing agency doesn’t mean you’re settling for second best. In fact, a good agency is always keeping up with the latest trends in digital marketing to ensure that your business is successful and you can attract and retain new customers. Remember, they live in the same area as you, so they want to see it thrive. By keeping up with the best techniques and developing campaigns that get results, they can ensure this happens.

They Have the Time

Probably the best reason to consider working with a Red Deer digital marketing agency is the fact that they have the time to take on this task. You are busy running your business, as you should be, so leave it up to marketing professionals to get your information in front of the right crowd.
Contact Digital Marketing Collective today and get the help you need to make your marketing campaigns a success.

We can't wait for this...

The fact that you’re taking your time to write to us, makes it all worth it. We can’t wait to CRUSH it with you.

Facebook-f Instagram Linkedin

Web Design

Lead Generation

The Best Digital Marketing Agencies in Calgary