For the uninitiated, Google Local Services Ads allow you to advertise your business on on the top of Google search engine results pages (SERPs) and receive leads directly from potential customers/clients. These leads arrive via phone calls and/or messages, delivered through the Local Services Ad application. In addition, the platform allows business owners and account managers the option to reply to messages, track bookings, and manage all leads online, from anywhere at anytime. Better yet, you only pay for leads related to your business and the services you offer – something that PPC (when poorly managed, that is) has struggled with. But the perhaps the most interesting component here, is the Local Services Ads’ Google Guarantee program.
The Google Guarantee badge will help your local business establish a great online reputation. And what’s enticing for users (prospective customers/clients) is that if they are not satisfied with your business’ quality of work and they can prove (within reason) their case, Google may refund up to the amount paid for work that is booked through Local Services Ads. There is of course a cap for coverage, which for the U.S. and Canada is $2000 USD/CAD respectively. View more of the nitty gritty here.
Top SERP results, badging to prove your qualifications as a local service provider, and a money back guarantee offer to customers from Google (not you)? You probably want to sign up right now, right? While the program has been up and running in the U.S. since 2017, and was just recently released in Toronto ON and Vancouver BC, it is not yet available (at press) in Alberta. But it will be very soon, which is why you’ve found this article at the right time. Keep reading.
5 Things Your Local Business Needs to Know About the Google Guarantee Program and Why You Should Join Today
Continue reading “Google Guarantee for Home Services and Your Local Business”
Online reviews. They can be a bonus or bane for many local businesses, but in the end they simply cannot be avoided. Today’s consumer is educated and informed unlike any before, and to not secure reviews on directories, social networks, and other online resources is like leaving your chips off the table. If you’re not on the game, you can’t be competitive, and if you’re not competitive you most certainly won’t win. But we know, you’re still wary of opening up your business to public opinion, which is why we’re here with insight into why it is essential to secure online reviews, no matter what it is that your company offers.
5 Reasons Why Your Local Business Needs More Online Reviews from Real Customers/Clients
Continue reading “Why Online Reviews for Local Businesses Matter”
There’s no sugar-coating the economic challenges faced by Alberta over the past few years. SMBs have had to adjust in many ways, and one of the things that tends to get cut first, is the marketing budget. While this reactionary mode decision is understandable, it doesn’t make sense since now is the time you need to acquire new customers/clients more than ever before. Now we’re not saying that adjustments to your budget should not be made, as you absolutely should make changes. But instead of clearcutting, transitioning to the most efficient and proven means of marketing is the key. That means, is online marketing.
Below is a summary of why increased adoption of online marketing make sense during even the most tumultuous of economic times.
4 Reasons Why Your Business Should Adopt or Increase Digital Marketing in a Slow Economy
Continue reading “Why Invest in Online Marketing in an Economic Downturn”
Google+ is dead. Not in the same way that online marketing media has been reporting its death for the past five years. We mean officially dead as of April 2 2019. There’s no reason to dig into the reason why, but certainly the hack that compromised the data of nearly half-a-million users didn’t help. All that businesses need to know now, is how to adjust, because in addition to public profiles, Google+ brand pages are being dismissed too. Will this impact your online marketing strategy? Will it hurt your website’s SEO? Is there anything that needs to be done before the deadline? Let’s find out.
5 Things Your Business Needs to Do Before Your Google+ Brand Page is Gone for Good
Continue reading “What Brands Need to Know About the Google+ Shutdown”