Growing your business in the digital age means partnering with the right marketing company. You need to work with local digital marketing agencies who understand the Calgary area, how to appeal to your target demographic, and what local events and life rhythms will affect your business. At the same time, you don’t want to make a mistake in choosing a partner.
5 Mistakes People Make When Choosing Local Digital Marketing Agencies
Going Local Just for the Sake of Local
You should be choosing a local company, but you shouldn’t choose one only because they’re local. With local digital marketing agencies you get easy face-to-face interactions and prioritised help, and you never have to worry about being farmed out to people on the other side of the globe with no idea of the challenges your operation faces.
But being local isn’t enough. You still need to consider a company’s marketing skill, whether or not they can offer you full service or only work with one aspect of digital marketing, and their ability to work well with your people.
Failing to Do Your Research
Look at case studies. Consider Google ratings. Ask the hard questions about the process they’ll use, how they communicate, what they do when something doesn’t seem to work, and what metrics they’ll be using to track results.
It should go without saying, but don’t forget to check out the company’s website and blog as well as their social media presence. If they’re not doing an effective job at marketing themselves, will they be able to market you?
Falling for Pie-in-the-Sky Offers
Your great-great-grandmother probably said this, and it’s very true: if it sounds too good to be true, it probably is. Great digital marketing companies become the best by hard work. They master the key fundamentals, keep up on the latest changes, and put enormous effort into strategy and execution. They’re experts at what they do: just like you.
If a digital marketing company is advertising some kind of secret, proprietary tactic guaranteed to get you instant results, that’s your cue to look elsewhere. A digital marketing company should be able to explain clearly what they’re going to do without prevaricating, making wild promises, or talking in meaningless generalities.
Looking at Only One Measure of Success
Effective digital marketing is about more than just SEO. It’s also email marketing, quality content and blogging, search and display advertising, web development, producing quality videos, social media management, and taking advantage of mobile marketing. Digital marketing has many complicated, inter-connected fields, and your digital marketing partner has to be able to help you with all of them.
Don’t make the mistake of thinking that because you’ve got one thing nailed that you just need an expert to help you with one or two things. Look for a marketing partner with expertise in all areas of online marketing. Your whole marketing effort needs to be tightly integrated. Messages, videos, email offers, ads, and announcements should all be coordinated, themed, timed and released at the perfect moment.
Making It All About Money
It needs to be said: effective digital marketing isn’t cheap. It takes serious effort, concentrated attention, and learned expertise. Just as in your industry, none of that comes without effort. In some ways, you will always get what you pay for.
At the same time, the most expensive agency isn’t necessarily the best, either. To find the right agency, you have to prioritise something other than money. Take budget into account, but not at the expense of expertise, skill, and strategy.
Make the Right Choice
Work with your local Calgary-area digital marketing experts; experts with a variety of expertise in all aspects of digital marketing. Reach out to Digital Marketing Collective and get Calgary’s premier digital marketing company to work for you today.