At the start of the new year we released an article titled, Understanding Google Search in 2019 – What You Need to Know. Are we repeating ourselves here with today’s topic? To some extent, perhaps, but the intent of this article to provide you with practical and tangible steps that you (and/or your development team) can take today, to take corrective action and adapt to the SEO changes that are happening at this very moment.
We’re also leaving out the tried and true search engine ranking factors. You already know that you need to update your website with engaging and useful content on a weekly basis, and that you need to secure backlinks from high authority websites while remaining active on social networks. Instead, we’re going to reflect on what many SMBs don’t already know, or know enough about, so that they can adjust their online marketing strategy accordingly.
4 Practical Changes That Your SEO Strategy Needs to Adopt Today to Remain Competitive on Search in 2019-20 and Beyond
Continue reading “SEO Changes for 2019-2020”
Google+ is dead. Not in the same way that online marketing media has been reporting its death for the past five years. We mean officially dead as of April 2 2019. There’s no reason to dig into the reason why, but certainly the hack that compromised the data of nearly half-a-million users didn’t help. All that businesses need to know now, is how to adjust, because in addition to public profiles, Google+ brand pages are being dismissed too. Will this impact your online marketing strategy? Will it hurt your website’s SEO? Is there anything that needs to be done before the deadline? Let’s find out.
5 Things Your Business Needs to Do Before Your Google+ Brand Page is Gone for Good
Continue reading “What Brands Need to Know About the Google+ Shutdown”
Facebook has been in the news a lot over the last year, and to be honest, most of the press hasn’t been good, especially as it applies to member data and privacy. Still, it remains to be one of the most effective advertising platforms for small and medium businesses alike given the strength of its user targeting initiatives. Yes, the same targeting that has users concerned about their privacy is a highly effective means to reaching your, well, target audience. But with all of the controversial hubbub around this online hub of social activity, does it still make sense as an advertising channel for you? Short answer, yes.
Over 2018, Facebook advertising has evolved as a response to user backlash over their highly effective methods of collecting user data and tailoring the most relevant ads possible. And this is really what makes the conversation so interesting. Look at it this way, users are going to see ads no matter what, so wouldn’t they want ads to be more relevant to them? Of course they do. Let’s say someone has a Facebook activity history that has them visiting pages and engaging in numerous discussions about Hawaii. Wouldn’t they prefer to see an ad about discount flights and hotels for Oahu over Fort McMurray or Yellowknife?
All that’s left for Facebook to clean up, is transparency. And that’s what they have done, and are continuing to do, which ultimately clears the way to earn user trust in both their platform, and your advertisements. Let’s review what’s been done to accomplish this task, and what you can expect more of in 2019.
Recent Facebook Advertising Updates and the Implications for Business Pages and Ads in 2019 (and Beyond)
Continue reading “How Facebook Advertising Has Changed and What to Expect in 2019”
In varying capacities small and medium businesses alike depend upon their website for customer/client acquisition. For some, it’s where sales happen. For others, it’s a pure marketing tool. At the very least, it’s a channel where which prospective customers/clients validate and vet the relevance of an SMB to provide for their needs. And one way they do this, is through Google search. There’s no need to go into much more background than that because you already know how important it is to rank above the fold on that very first page – the promised land. This ambition does not falter.
What does adjust however, is what is required to reach and maintain that top spot. Year after year, month after month, and even day after day the search engine evolves. If your website does not advance along with it, it’s position on any given results page (SERP) will change too, and not for the better. In response, Digital Marketing Collective is here to provide you with insight into recent and ongoing developments with the world’s favorite search engine so that you can adapt accordingly.
3 Things Your Business Needs to Know About Google Search in 2019 So You Can Get Ahead of the Competition
Continue reading “Understanding Google Search in 2019 – What You Need to Know”