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The Evolution of SEO: From the Early Days to Modern Strategies

Search Engine Optimization


Search Engine Optimization (SEO) has come a long way since its inception in the early days of the internet. As the digital marketing landscape continues to evolve, so does SEO. Today, it plays a crucial role in helping businesses reach their target audience and improve their online visibility. In this blog, we’ll take a journey through the evolution of SEO over the years, from its humble beginnings to the sophisticated strategies employed today.

The Early Days of SEO (1990s – 2000s)

The concept of SEO emerged in the late 1990s, alongside the birth of search engines like Yahoo, AltaVista, and, later, Google. During this period, SEO was relatively simple and straightforward. Webmasters focused on optimizing their websites for specific keywords by incorporating them into their content, meta tags, and headers.

Keyword stuffing was a common practice during this era, where webmasters would cram as many keywords as possible into their content, often resulting in low-quality and spammy websites. However, these tactics worked at the time because search engines were not as sophisticated as they are today.

The Rise of Google and the Birth of Algorithm Updates (2000s – 2010s)

The early 2000s saw the rise of Google as the dominant search engine. Google’s algorithm, PageRank, revolutionized how search engines ranked websites. It emphasized the importance of quality backlinks, which are links from other reputable websites to your site. This shift led to the rise of link building as a key SEO strategy.

During this period, Google introduced its first major algorithm update, known as “Florida” in 2003. This update aimed to combat keyword stuffing and other spammy tactics, setting the stage for a more refined and user-friendly search experience.

The mid-2000s brought about another significant development in the form of social media. Platforms like Facebook, Twitter, and LinkedIn started gaining popularity, and SEO professionals began to realize the importance of social signals in influencing search engine rankings.

Google continued to refine its algorithms, with updates like Panda (2011) and Penguin (2012) targeting low-quality content and spammy link practices. These updates emphasized the need for high-quality, relevant content and natural link building.

Mobile-Friendly SEO and the Mobile Revolution (2010s – Present)

The proliferation of smartphones and mobile devices in the late 2000s and early 2010s changed the way people accessed the internet. Google recognized this shift and introduced its mobile-friendly ranking algorithm update, “Mobilegeddon,” in 2015. This update prioritized mobile-friendly websites in search results, reflecting the importance of responsive design and mobile optimization.

Voice search also gained prominence with the rise of virtual assistants like Siri, Google Assistant, and Alexa. SEO professionals had to adapt their strategies to accommodate voice search queries, which tend to be more conversational and long-tail in nature.

Content Quality and User Experience (UX) as Key SEO Factors

In recent years, the focus of SEO has shifted even further towards user experience and content quality. Google’s algorithms have become incredibly sophisticated, prioritizing websites that provide valuable, relevant, and user-friendly experiences.

Core Web Vitals, introduced in 2020, measures aspects of web page experience like loading performance, interactivity, and visual stability. Websites that excel in these areas are more likely to rank higher in search results.

Structured data and schema markup have also become important for SEO. These techniques help search engines understand the content and context of web pages, leading to enhanced search results with rich snippets and featured snippets.

The Role of Artificial Intelligence (AI) and Machine Learning

AI and machine learning have become integral to modern SEO. Search engines use AI to understand user intent better and deliver more relevant search results. RankBrain, a machine learning component of Google’s algorithm, helps interpret complex search queries and adjust rankings accordingly.

AI-powered tools also assist SEO professionals in keyword research, content optimization, and predictive analytics. They can analyze vast amounts of data to uncover insights that inform SEO strategies.

The Importance of Local SEO

Local SEO has gained prominence due to the increasing use of mobile devices and the importance of proximity in search results. Google’s “Pigeon” update in 2014 and the subsequent “Possum” update in 2016 refined local search algorithms, making it crucial for businesses to optimize their online presence for local searches.

Local SEO involves optimizing Google My Business listings, acquiring local citations, and garnering positive online reviews. It’s essential for brick-and-mortar businesses looking to attract local customers.

The Ongoing Role of Link Building

Link building remains a vital component of SEO, but it has evolved significantly. In the past, it was common to focus on acquiring as many backlinks as possible, regardless of their quality. Today, the emphasis is on acquiring high-quality, relevant backlinks from authoritative sources.

Guest blogging, influencer outreach, and content marketing are effective strategies for building high-quality backlinks. Additionally, internal linking within a website helps distribute authority and enhance the user experience.

The Future of SEO

As technology continues to advance, SEO will continue to evolve. Here are some trends and considerations that may shape the future of SEO:

  • Voice Search: With the growing popularity of voice-activated devices and assistants, optimizing for voice search will become even more critical. SEO professionals will need to adapt their strategies to accommodate voice queries.
  • Video SEO: As video content becomes increasingly prevalent, optimizing video content for search engines will become a crucial aspect of SEO. This includes optimizing video titles, descriptions, and tags, as well as using schema markup for video content.
  • Artificial Intelligence: AI and machine learning will play an even more significant role in search engine algorithms. Understanding and leveraging these technologies will be essential for staying competitive in SEO.
  • E-A-T: Google’s emphasis on expertise, authoritativeness, and trustworthiness (E-A-T) will continue to influence rankings. Businesses and content creators will need to establish their expertise and build trust with their audience.
  • User Experience: User experience will remain a top priority for search engines. Websites that provide excellent user experiences, including fast loading times and mobile-friendliness, will have an advantage in search rankings.


SEO has come a long way since its inception, evolving from simple keyword optimization to a multifaceted strategy that encompasses content quality, user experience, mobile optimization, and more. As technology continues to advance, SEO professionals must stay up-to-date with the latest trends and adapt their strategies accordingly. The future of SEO holds exciting possibilities, and those who embrace these changes will continue to drive success in the ever-evolving digital landscape.

Top 5 Reasons to Use SEO Consultants

SEO Consultants

Search Engine Optimization

Search Engine Optimization

SEO Consultants play a key role in helping business owners generate more exposure to their local businesses. As a result, you generate more leads and sales. As a business owner in Calgary, you know how competitive the market can be. It’s important to make sure your website is ranking at the top of search engines so potential customers can find you. But how do you do that? That’s where we come in. We’re Calgary’s leading Search Engine Optimization consultants and we specialize in on-page and off-page optimization.

Calgary is a highly competitive market for businesses. If you want your business to succeed, you need to make sure that potential customers can find you online. That’s where SEO comes in.

SEO Services

Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). The higher your website ranks, the more likely people are to find it when they’re searching for businesses like yours. And when people can find your business, that means more customers and more revenue for your business.

But SEO isn’t a one-time thing—it’s an ongoing process. In order to stay ahead of your competition, you need to continually invest in SEO. That’s where our team at Digital Marketing Collective comes in. We offer comprehensive SEO services that help local Calgary businesses improve their online presence and build their brand.

Here are the top 5 reasons why you should use our services:

1. We’ll help you increase your website’s visibility.

2. We’ll help you improve your search engine rankings.

3. We’ll help you drive more traffic to your website.

4. We’ll help you increase your leads and sales.

5. We’ll help you save time and money in the long run.

On-page optimization is the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page optimization focuses on both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which focuses on external signals (from other websites) that impact a webpage’s ranking position. – Moz

Some common on-page optimization techniques include:

1. Optimizing title tags and meta descriptions

2. Adding keywords throughout your content

3. Creating an XML sitemap

4. Ensuring your website is mobile friendly

5. Adding social sharing buttons to your content

Off-page SEO techniques are used to influence a website’s position in the search engine results pages (SERP). Unlike on-page Search Engine Optimization, which refers to factors that have an effect on your own site, off-page SEO refers to actions taken outside of your website that can impact its performance in SERPs – most commonly known as ‘link building’ or ‘backlinking’.- Moz

Some common off-page optimization techniques include:

1. Creating high-quality content

2. Promoting your content on social media

3 Social bookmarking and directory submissions

4 Guest blogging

Local SEO

Local SEO

You know how important it is to appear in the Google Maps listing. After all, this is one of the most clicked-on areas of the search results. And appearing in the top 3 can mean a huge boost in traffic to your website. So how do you make it happen? Read on to find out.

1. Optimize Your Google My Business Listing

The first step is to make sure that your Google My Business listing is optimized. This includes ensuring that all of your information is up-to-date and accurate. You should also include relevant keywords in your business description, as well as images and videos that showcase what your business has to offer.

2. Get Reviews & Testimonials

Another great way to boost your local SEO is to get reviews and testimonials from satisfied customers. These can be posted on your website or on popular review sites like Google, Yelp, and TripAdvisor. Make it easy for customers to leave reviews by providing links on your website and promoting them on your social media accounts.

3. Create Content Related to Your Location

Another great way to boost your local SEO is to create content related to your location. This could be anything from blog posts about the best places to eat in Calgary or articles about local events and attractions. By creating this kind of content, you’ll be more likely to rank high in local searches.

4. Optimize Your Site for Mobile

Finally, it’s important to optimize your site for mobile devices. These days, more and more people are using their smartphones and tablets to search the web. So if your site isn’t mobile-friendly, you’re likely losing out on a lot of potential traffic. To ensure that your site is optimized for mobile, make sure it’s designed responsively and that all of your content is easily accessible on smaller screens.

Link Building

Link Building

One of the most important aspects of SEO is linking building. Linking building is the process of creating links from other websites back to your own. These links are also known as backlinks. Backlinks are important because they help improve your website’s authority and credibility in the eyes of search engines like Google. The more high-quality backlinks you have pointing to your website, the higher your website will rank in the search results.

Why Are Backlinks Important?

Backlinks are important because they act as digital votes for your website. The more votes (or backlinks) your website has, the more credible it appears to search engines. Search engines view websites with a lot of backlinks as being more authoritative and trustworthy than those with fewer backlinks. Therefore, they are more likely to rank those websites higher up in the search results.

How Can I Get Backlinks?

There are a few different ways to get backlinks for your website. One way is to reach out to other websites in your industry and ask them to link to your website. This can be done by writing guest blog posts or sending emails asking for links. Another way to get backlinks is to create high-quality content that other people will want to link to. This could include infographics, blog posts, or even videos. If you produce content that is genuinely valuable and interesting, other people will naturally want to link to it.

Digital Marketing Services

We are a full-service digital marketing company. In fact, we are one of the top digital marketing companies in Canada.

Digital marketing is the process of using online channels to promote your business. This can include everything from your website and social media accounts to online directories and pay-per-click advertising. The good news is that digital marketing is very effective for small businesses. In fact, local businesses often have an advantage over national brands when it comes to digital marketing because they can target their campaigns specifically to people in their area.

Here are three tips for getting started with digital marketing for your local business:

1. Start with Your Website

Your website is often the first point of contact between you and potential customers, so it’s important to make a good impression. If your website is out of date or difficult to use, people will likely move on to a competitor’s site instead. Make sure your website is up-to-date, mobile-friendly, and easy to navigate. Include clear calls to action on each page so visitors know what you want them to do (e.g., “Buy Now,” “Book Online,” etc.). And don’t forget to include your contact information prominently on your site so potential customers can reach you when they’re ready to buy.

2. Get Listed in Online Directories

Online directories are a great way to promote your business and boost your visibility online. When people search for businesses like yours on Google, Yahoo, or Bing, they’ll see your listing come up in the search results along with your address, phone number, and website link. Many online directories are free to list in, but there are also some paid options that may be worth considering if you want even more exposure.

3. Use Social Media

Social media is a great way to connect with potential and current customers, build relationships, and promote your business online. If you’re not already on social media, now’s the time to set up accounts on Facebook, Twitter, and Instagram (at the very least). Once you’re up and running, make sure you’re posting regularly and engaging with people who comment on or share your posts—the more active you are on social media, the more likely people are to remember your business the next time they need something you sell or offer.

Conversion Optimization

Looking for ways to increase your sales and conversions? You might be wondering what conversion optimization is and why it’s so important. Keep reading to learn everything you need to know!

Conversion optimization is the process of making changes to your website with the goal of increasing your conversion rate. Your conversion rate is the percentage of visitors to your website who take an action that you want them to take, such as making a purchase or subscribing to your email list.

Conversion optimization (CRO) matters because it can have a big impact on your bottom line. Even a small increase in your conversion rate can lead to more sales and more revenue for your business. Additionally, conversion optimization is important because it can help you improve the ROI of your marketing campaigns.

For example, let’s say that you’re running a Facebook ad campaign and you’re spending $100 per day on ads. If your conversion rate is 1%, then you’re generating 1 sale for every 100 visitors that come to your website from your Facebook ads. However, if you were able to increase your conversion rate to 2%, then you would be generating 2 sales for every 100 visitors. This means that you would be doubling your sales while still spending the same amount of money on advertising.

Now that you know why CRO matters, you might be wondering how you can actually increase your conversion rate. There are a number of ways that you can do this, but some of the most effective methods include:

– A/B testing different versions of your website

– Creating compelling offers

– Offering discounts or coupons

– Improving your website’s design

– Creating more targeted landing pages

– Creating social proof elements like testimonials or customer reviews

Who are the top SEO Companies in Calgary?

The top SEO companies according to their online presence in Calgary are:

  1. Digital Marketing Collective

  2. Grow Me Marketing

  3. Marvel Marketing

  4. Konstruct Digital

Web Design

Web Design

Word-of-mouth is key to driving traffic to your store or website. But what happens when potential customers search for your business online and can’t find you? Or worse—what if they find you but your website is outdated and difficult to navigate?

That’s where good web design comes in. By investing in a modern, responsive website design, you can make sure that your local business is visible online and easy to find when potential customers are searching for products or services like yours.

Good web design doesn’t have to be expensive, but it is worth investing in if you want your business to thrive.

Web design encompasses much more than just the look of your website. It also includes things like user experience, navigation, and overall functionality. In other words, good web design makes it easy for people to find the information they’re looking for on your site and navigate from one page to another without any issues.

First and foremost, potential customers are going to judge your business based on its website. If your website is poorly designed, potential customers will give you a very low ranking—and they’ll go elsewhere for goods or services similar to what you offer.

On the other hand, if your website is easy to navigate and provides visitors with a positive user experience, they’ll be more likely to do business with you. They’ll also be more likely to recommend you to their friends and family members.

In short, good web design helps businesses in Calgary succeed by making it easy for potential customers to find what they’re looking for and encouraging them to convert into paying customers.

So, what exactly makes a good website? While there are many factors that contribute to an effective website design, some of the most important include:

• A Mobile-Friendly Design: More people than ever are using their smartphones and tablets to browse the internet. That’s why it’s essential to make sure your website is designed for mobile devices. Otherwise, you risk losing out on a lot of potential customers.

• Easy Navigation: Your website should be easy to navigate so that visitors can find what they’re looking for quickly and easily. Use clear titles and descriptions, and include a search bar if your site has a lot of content.

• Effective Use of White Space: White space doesn’t necessarily have to be white—it just refers to empty space on a webpage. too much crowded text can be off-putting for visitors, so make sure there’s plenty of white space on each page of your site.

Web Development

Web Developer

A back-end web developer is someone who specializes in the back-end functionality of websites. In other words, they make sure that the website looks good and functions properly. A back-end developer will take your site from the initial design stage all the way through to launch. And once your site is up and running, they’ll provide ongoing maintenance and support.

There are many reasons why your local business needs a back-end web developer. Firstly, they will save you time and money. A back-end developer can take care of everything related to your website, so you can focus on running your business. Secondly, they will make sure that your website is optimized for search engines. This is important because it will help potential customers find your website when they are searching for businesses like yours. Thirdly, a back-end developer will ensure that your website is secure and reliable. This is essential because you don’t want your website to crash or be hacked. And lastly, a back-end developer will provide ongoing support and maintenance for your website. This means that you can rest assured knowing that someone has got your back if anything goes wrong with your site.

Digital Strategy

A lot of small business owners think having a website is all they need to do to be “digital.” But in today’s day and age, that’s simply not the case. Your customers are online, and if you’re not meeting them there, you’re missing out on a lot of potential business.

A digital strategy is an integrated plan that sets out how you will use digital technologies to achieve your business goals. It includes everything from your website and social media presence to your email marketing and online advertising. In other words, it’s your game plan for how you’re going to win online.

Why You Need a Digital Strategy

There are a few key reasons why having a digital strategy is so important for businesses today:

1. Your Customers Are Online

If you’re not present where your customers are, you’re missing out on opportunities to engage with them and win their business. According to the 2020 Canadian Digital Consumer Report, 77% of Canadians are now shopping online – and that number is only going to increase in the years to come. If you want to stay ahead of the curve, you need to be where your customers are – and that’s online.

2. You Need to Stand Out from the Competition

These days, it’s not enough to simply have a website. With over 1 billion active websites currently on the internet (and counting), if you want to stand out, you need to make sure your site is well-optimized and offers a great user experience. Additionally, you need to make sure your site is mobile-friendly and loads quickly – two things that are increasingly important to consumers when they’re making purchasing decisions online.

3. You Need to Be Found Online

Just because you have a website doesn’t mean people can find it. In order for your site to show up in search results, it needs to be properly optimized for SEO (search engine optimization). This means using the right keywords throughout your site so it comes up when people are searching for the products or services you offer.


If you want to stay ahead of the competition, it’s important to make sure your website is optimized for search engines. At Digital Marketing Collective, we specialize in both on-page and off-page optimization techniques that will help improve your website’s visibility, traffic, and overall performance in search engine results pages. Contact us today for a free consultation!

Why Invest in Online Marketing in an Economic Downturn

There’s no sugar-coating the economic challenges faced by Alberta over the past few years. SMBs have had to adjust in many ways, and one of the things that tends to get cut first, is the marketing budget. While this reactionary mode decision is understandable, it doesn’t make sense since now is the time you need to acquire new customers/clients more than ever before. Now we’re not saying that adjustments to your budget should not be made, as you absolutely should make changes. But instead of clearcutting, transitioning to the most efficient and proven means of marketing is the key. That means, is online marketing. 

Below is a summary of why increased adoption of online marketing make sense during even the most tumultuous of economic times.

4 Reasons Why Your Business Should Adopt or Increase Digital Marketing in a Slow Economy

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SEO Changes for 2019-2020

At the start of the new year we released an article titled, Understanding Google Search in 2019 – What You Need to Know. Are we repeating ourselves here with today’s topic? To some extent, perhaps, but the intent of this article to provide you with practical and tangible steps that you (and/or your development team) can take today, to take corrective action and adapt to the SEO changes that are happening at this very moment. 

We’re also leaving out the tried and true search engine ranking factors. You already know that you need to update your website with engaging and useful content on a weekly basis, and that you need to secure backlinks from high authority websites while remaining active on social networks. Instead, we’re going to reflect on what many SMBs don’t already know, or know enough about, so that they can adjust their online marketing strategy accordingly. 

4 Practical Changes That Your SEO Strategy Needs to Adopt Today to Remain Competitive on Search in 2019-20 and Beyond

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What Brands Need to Know About the Google+ Shutdown

Google+ is dead. Not in the same way that online marketing media has been reporting its death for the past five years. We mean officially dead as of April 2 2019. There’s no reason to dig into the reason why, but certainly the hack that compromised the data of nearly half-a-million users didn’t help. All that businesses need to know now, is how to adjust, because in addition to public profiles, Google+ brand pages are being dismissed too. Will this impact your online marketing strategy? Will it hurt your website’s SEO? Is there anything that needs to be done before the deadline? Let’s find out.

5 Things Your Business Needs to Do Before Your Google+ Brand Page is Gone for Good

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Understanding Google Search in 2019 – What You Need to Know

In varying capacities small and medium businesses alike depend upon their website for customer/client acquisition. For some, it’s where sales happen. For others, it’s a pure marketing tool. At the very least, it’s a channel where which prospective customers/clients validate and vet the relevance of an SMB to provide for their needs. And one way they do this, is through Google search. There’s no need to go into much more background than that because you already know how important it is to rank above the fold on that very first page – the promised land. This ambition does not falter. 

What does adjust however, is what is required to reach and maintain that top spot. Year after year, month after month, and even day after day the search engine evolves. If your website does not advance along with it, it’s position on any given results page (SERP) will change too, and not for the better. In response, Digital Marketing Collective is here to provide you with insight into recent and ongoing developments with the world’s favorite search engine so that you can adapt accordingly. 

3 Things Your Business Needs to Know About Google Search in 2019 So You Can Get Ahead of the Competition

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