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7 Ways Businesses Can Get the Most From Their Digital Marketing Agencies

Are you getting what you really need from your relationship with your digital marketers? Digital marketing agencies exist to make your life easier, but they can do their job best when you’re working together efficiently. And when your digital marketers are working efficiently, they’re a big part of improving your brand reputation and growing your bottom line.

7 Ways to Get the Most From Digital Marketing Agencies

1. Know What You’re Expecting Them to Do

When you sit down to talk to digital marketing agencies, don’t speak in generalities. Having only vague goals, like “get some more social media likes” or being unsure of how your digital goals are related to your long-term business goals, keeps your marketing agency from helping you effectively. As you discuss strategy, expect a good marketing company to ask you specific questions as they nail down exactly what you want them to accomplish.

Some Examples

If one of your goals is to increase the number of followers you have on your social media accounts, good digital marketing agencies will immediately want to know why. Are you hoping to find new customers? Do you want to use social media as a way to deepen your relationship with your existing customers? Are you just trying to increase brand awareness? Your specific goals will determine what your marketing agency can do for you.

Maybe you know you need to be producing more and better blog posts, but again, why? Do you need them to drive traffic to your site? Are you hoping your blog will be a source for lead generation as people sign up for updates? The more specific you can be, the more you empower your digital marketers to generate the results you’re looking for.

2. Be Completely Honest

Good digital marketing agencies have seen it all: the good, the bad, and the ugly. You can’t surprise them with a failed strategy you’re a little embarrassed about or a public relations snafu you’re hoping no one remembers. But if you aren’t upfront from the beginning, you’re really only wasting your own time and money.

Don’t force your digital marketing partner to reinvent the wheel and stumble over marketing techniques that you already know don’t work for you. Be sure they know about any major public relations issues so they can protect you and find ways to bury it so you can move forward. And always be honest about the challenges facing your company.

3. Try Not to Micromanage

Few things are harder on a professional than when someone without much experience insists on grabbing the reins at every turn. You’ve probably experienced this with your own clients or customers, from the person who’s sure their low-resolution image will print perfectly on a giant flyer to the one who wastes half the day of your roofing project telling you how to do your job.

Of course, you should be involved with your digital marketing partner, and at every step, and your needs and goals are paramount. But you’re hiring marketers because they bring expertise to the table that you’re lacking. Let them do the job you’ve hired them to do.

How to Manage Without Micromanaging

Whenever you’re unsure of why your agency is trying a specific approach, don’t hesitate to ask. Great digital marketers can explain their strategies clearly. But remember that they’re professionals who know what they’re doing, and once you have a plan in play, it’s usually best to stick to it unless there’s a compelling reason to divert. Think of your marketing partners as you would a team within your own company. The best team leaders are the ones who clearly lay out the goals, choose the right people for the job, and then inspire and empower them to do what they do best.

4. Be Realistic About What Will Happen

Some digital marketing agencies are quick to make pie-in-the-sky promises about how quickly they can double your revenue or triple the number of Facebook followers you have. If the promises sound too good to be true, they probably are, and the companies who make them tend to view you as just another notch in their belt or number of dollars in the bank.

It takes time to build a great website and make it fully functional. It takes time for Google’s algorithms to notice your changes and give you the bump in rankings you need. It takes time to grab attention on social media. Trust the company that clearly views their relationship with you as a partnership and wants to work with you to steadily grow your business so everyone benefits.

5. Be On Time and Demand the Same of Them

When you’ve got meetings scheduled with your digital marketers, don’t skip them. They’re crucially important, and you shouldn’t work with any agency that doesn’t also treat them that way. But being on time also means producing necessary materials when they’re needed.

Some things the agency wants from you might seem like really low priorities in the bustle of the hectic workday, but those photos or bios of your managers or the graphics of your logo are important. Until you send them to your marketers, you can’t get that change to your website, that press release, or that updated business listing that will improve your brand reputation and generate more leads.

6. Let Them Know When Things Change

Remember that your marketing partners aren’t sharing the office with you. They won’t know you’ve developed a new product or made a major update to one of your services unless you tell them. If you make a new key hire or open a branch office across town, they need to know fast so they can update the necessary business listings as well as your website.

In the digital age, every second counts. If someone else tells a story about you or one of your people before you can get the story out there, then they control the narrative. By keeping your digital marketing partners in the loop, you can stay in control of your image and reputation online.

7. Be Open to Integration

One of the biggest reasons companies struggle to get the online reputation they want or generate the traffic they need is that they’ve siloed all their digital channels instead of treating them as a contiguous whole. While Twitter, Facebook, LinkedIn, and your own website do need different things and require their own strategies, they should be integrated with your business and controlled by one, over-arching strategy.

If that’s been your habit up until now, expect your digital marketers to ask about bringing them all together and incorporating your social media accounts into the very fabric of your business. Be open to this. You probably contacted the agency because you needed help with your digital marketing, so let them bring their expertise to bear.

Get the Most From Your Digital Marketing Agency

At Digital Marketing Collective, we work hard to get to know you so we can all benefit. Our goal is nothing less than helping you grow your business and revenue by using our expertise to take advantage of everything digital marketing can do. Contact Digital Marketing Collective today to get started getting the most from your digital marketing agency.

Get Noticed! The Power of Hiring an Amazing Digital Media Agency

Are you looking to power up your social media presence? Would you like to have the ability to know every time someone mentions your business on the internet? Do you dream of a perfectly designed website that will dazzle your prospects? At DM Collective in Calgary, Alberta, we can give you all of these things and show you the true power of partnering with a digital media agency: more customers.

What Is a Digital Media Agency?

In short, a digital media agency is your greatest ally when it comes to attracting new prospects. It is a company that specializes in understanding the most effective ways to market a business online. Part of the work of a digital media agency includes doing research and keeping up-to-date on the ever-changing landscape of technology and social media. Believe us, this task is a full-time job, and not one many business owners want to take on in addition to running their company.

Using its research and experience, a digital media agency can create a customized digital marketing strategy for you that will have you advertising on the platforms where you are most likely to reach people who want your services. It can design content for your website and social media that will appeal to your prospects. Importantly, it can work with the logic of search engines so that when people Google your services, your listings appear on the first page of the results.

Today, agencies that specialize in digital media provide the following services:

  • Website design
  • Search Engine Optimization (SEO)
  • Social media management
  • Reputation management
  • Web analytics
  • Digital advertising including Pay Per Click (PPC) listings
  • Listings for your business in popular online directories
  • Targeted email campaigns
  • Content management
  • Blog posts

The Power of Digital Marketing

The Numbers Tell All

Today, there are over 3 billion social media users. 78% of mobile searches for a business result in a sale. 88% of consumers choose a business based on its online reviews. These are just a few examples of the data that highlights the fact that digital marketing offers a huge growth opportunity for your business.

You Don’t Want to Miss Out

Falling behind on your digital marketing game is like saying goodbye to customers before they even reach your doors. Most people use search engines to find their goods and services. If they don’t locate your business, they will end up on someone else’s website and take their business to the competition. The visibility of your website and other listings in local search results is essential to your ability to attract customers.

New prospects are out there proactively looking for your services, but you need to have an online presence to get noticed. Once they have found you, you need to impress them with attractive visuals and engaging content to win their business.

8 Ways Partnering With a Digital Media Agency Can Help Grow Your Business

1. It Will Help You Attract New Leads

With all the ways to measure success on the internet these days, from the number of followers you have to your ranking in online directories, it is easy to forget that the whole point of building an online presence is to make more sales. An agency that specializes in digital media can help you develop your online presence strategically, so that the money and time you invest result in dollars, not just likes and comments.

2. It Will Increase Your Online Visibility

There are several ways in which a digital media agency can make your business more visible online. First, if you don’t already have a website and profiles on the key social media platforms, it can help you create them. Second, it can identify which online directories people look through when they need your services. Third, it can boost your Search Engine Optimization (SEO). Having high SEO means that search engines will display your business on the first page of results when people search for relevant terms.

3. It Can Help You Make a Good First Impression

Most prospects will take a good look at your website, your social media, and your online reviews long before they meet you or visit your physical place of business. You wouldn’t leave your storefront unkempt, and it’s equally important to maintain an attractive presence online.

4. It Can Improve the Aesthetics of Your Digital Marketing

Part of making a good first impression includes using high-quality visuals and a pleasing layout for your website and your social media profiles. If you are not a design expert, no worries! Your agency can help you with the aesthetic component of your marketing.

5. It Can Help You Create Attractive, Relevant Content

Beyond aesthetics, the content you post needs to be interesting, entertaining, informative, and relevant to the needs of your prospects. Content can be anything from a Youtube video in which you explain your expertise to an Instagram photo of your team conducting business to a blog post in which you discuss a trending topic in your industry. Your agency can help you strategize what content to post and where to post it.

6. It Can Help You Understand and Manage Your Brand’s Reputation

Reputation management refers to being aware of how your brand is perceived and taking actions to ensure that prospects see it in a positive light. Your agency can help you track when and where your business is mentioned anywhere on the internet. It can also give you notifications about online reviews, so that you can respond to them as soon as possible.

For more information on reputation management, check out our blog post below:

7. It Can Identify Tools to Help You Understand Where Your Marketing Efforts Are Paying Off

One of the best things the internet has to offer your business is consumer data. By using web analytics, a digital media agency can help you identify which demographics are most likely to buy your services. From there, you can target these demographics in your campaigns.

As your marketing efforts develop, your agency can help you track how many people responded to your listings, and which campaigns led to the most sales. With this information, you can tweak your strategy to be even more effective.

8. It Can Help You Communicate With Customers Over Channels They Prefer

Reaching out to customers in certain ways can be awkward. For example, most people don’t want to be interrupted by a phone call during dinner. In the digital age, many people prefer to communicate over online channels, such as Facebook Messenger and email. Your agency can help you design effective email campaigns that will promote your services. It can also help you use the most popular apps to enrich your current business relationships.

For more information on the benefits of working with an agency that specializes in digital media, read our blog post here:

Partnering for Powerful Growth

A digital media agency is a great resource when it comes to outsourcing your marketing in a way that will be cost-effective and extremely successful. We can help you take advantage of all the potential the internet has to offer. Contact DM Collective in Calgary, Alberta, for more information on our services. We look forward to making your business shine online.