According to Facebook’s official investor relations database, there are over 2.32 billion monthly active users (MAU) as of 2019. Instagram’s MAU is approximately 1 billion, with nearly half using the platform every single day. With access to such a large audience, you may assume that organic (unpaid) posting will be enough to spread social word of mouth about your business. Is it? Maybe, maybe not. Let’s investigate.
There’s no sugar-coating the economic challenges faced by Alberta over the past few years. SMBs have had to adjust in many ways, and one of the things that tends to get cut first, is the marketing budget. While this reactionary mode decision is understandable, it doesn’t make sense since now is the time you need to acquire new customers/clients more than ever before. Now we’re not saying that adjustments to your budget should not be made, as you absolutely should make changes. But instead of clearcutting, transitioning to the most efficient and proven means of marketing is the key. That means, is online marketing.
Below is a summary of why increased adoption of online marketing make sense during even the most tumultuous of economic times.