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Category: Digital Marketing

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6 Signs You Need Help With Your Digital Marketing

Digital marketing is key to the 21st-century entrepreneur; but that doesn’t mean it’s easy. With search engines changing their algorithms on a regular basis and the Internet itself adjusting regularly, it can be hard for the average company to keep up. After all, your main concern is your own business and how to run it. Do you need digital marketing help? Here’s how to tell:

6 Signs You Need Digital Marketing Help

You Keep Running Out of Time

Marketing is a time commitment. This was true 50 years ago when marketing was all about signs and hard copy. It’s still true today in the digital age. If you are swapped with keeping up with your own business, even something as simple as providing an update to your blog can seem out of reach. If you find yourself constantly running out of time when it comes to digital marketing, it might be time to reach out for some help.

You Don’t Get Enough Conversions

One of the most common digital marketing misunderstandings is the belief that traffic equals sales. That isn’t always the case. Sometimes people come to your website and look around dmcollective.ca because you have a video or some other content that applies to everyone across the board.

To fix this, you have to have a mobile-friendly design that offers compelling reason for visitors to take an action. You have to answer your visitors’ real questions, provide content that is relevant to the visitors at your sites, and lead people into the conversions that you need.

You Don’t Have a Clear Plan

How do you optimize your website, your social media presence, and your paid channels to reach your target audience in an effective way? You need an integrated plan that covers all of these issues and more. You need digital marketing help to set up a plan to get you where you want to go.

You Are Not Growing

To succeed, a company should plan to grow around 7% to 8% every year. If your company is not going at this rate or close to it, one of the most likely problems is a failure to attract customers.

Repeat customers are great. But they are only a certain percentage of your business and they only last for so long. You have to constantly attract new customers. If you are having trouble doing so, you might need digital marketing help.

Digital Marketing Isn’t Your Jam

You are a professional in your field. You aren’t expected to have a lot of experience in marketing. If you outsource your marketing campaign, you’re putting your marketing future in the hands of people with the expertise and experience to give you what you need.

You Notice That Your Content Is Not Interesting

When people get on the Internet they want either something relevant to their needs or something interesting. You probably have a general idea of how to offer something relevant. It’s more difficult to come up with something interesting that will grab visitors’ attention. You have to dedicate time and resources to create the high-quality content that will bring people to your pages and then keep them there once they realize you have something to offer.

Conclusion

Be authentic, but don’t go too far with pictures and videos of your dog! Authentic content is a great way to grab people who might otherwise not visit your website, but this kind of contact hooks you up with people who may have no interest in what you have to sell. Getting hits is not the main reason to be on social media. Getting hits should be just the first step in expanding your brand and making it easier for people to find you. At DM collective, we know what you need to promote your brand and get ahead in the industry. Contact DM collective today to find out how we can produce results for you.

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5 Marketing Agency Resources You Need to Watch in 2020

With the 2019 holiday season already nearly here, now is the perfect time to look ahead to 2020 and see what marketing agency resources to watch out for in the coming year. From technologies that change the way we do everything to adjustments in conventional paradigms, there’s one thing we can absolutely count on in 2020: things are going to change.

5 Marketing Agency Resources to Watch Out For

Content Marketing

Content marketing has been important for a while now, but the algorithms that Google and other search engines are developing are just making things better. At least, better for searchers! For you and every other business on the web, things just get more complicated.

Worthwhile content is key. Certain marketing agencies specialize in helping you find ways to “game the system,” with content that appears superficially helpful but doesn’t contain any real useful content once you get into it. This isn’t going to cut it much longer.

Your blog has to contain high-quality videos with detailed instructions of how to use and make the most of your products or services, blog content that is genuinely helpful and even inspirational, and extremely relevant links so readers can learn more.

Integrated Marketing

If you’ve been tackling all your different marketing channels one at a time, it may be time to rethink that strategy. People who love Twitter may be a bit different from people who spend most of their time on Instagram, so previous marketing efforts have concentrated a bit too much on the unique aspects of each channel while ignoring overall integration.

The businesses that will win in 2020 are those leveraging marketing agency resources to coordinate all of their marketing efforts across every channel. A unified marketing approach will be key in the coming year.

Creativity

Creativity has always been a crucial part of marketing, but a marketing agency with the resources to help you really think outside the box and make creative use of every new technology out there is going to be invaluable in 2020.

A multimedia approach to your marketing will change everything, and the company that can help use the newest VR and AR technologies or figure out how to integrate your marketing campaign with the Internet of Things will give you a leg up against the competition.

Better Statistics

As we get access to more and better data, hunting through it for the stats you really need takes expertise, time, and dedication. The results are well worth it. In the past, stats on a digital marketing campaign could be generalized and obscure, but in 2020 it’s going to be possible to figure specific ROI for every campaign.

Look for customer engagement, customer acquisition, and lead generation stats to become less important as budget efficiency and revenue impact become easier to determine.

Innovative Native Advertising

Ad blockers are hated by businesses and marketers, but beloved of Internet users everywhere. And let’s be honest, in some cases, it could be hard to find any relevant information in the sea of ads that used to pop up all over your webpage. Another problem facing marketers today is that Google, Twitter, and Facebook ads are increasingly viewed as untrustworthy. (How do you say that in Russian?)

In 2020, a successful marketing agency will be able to get you past these two problems and by building native ads that look natural and attractive. These ads will stand out where traditional ads get tuned out. They will blend so well into social media feeds that they’ll be almost impossible to distinguish from organic content. Crafting these kinds of ads is no easy task, but a great marketing agency can get you there.

Make the Most of Your 2020

Get in touch today with Digital Marketing Collective, the premier digital marketing company in Calgary. We have the resources you need to make 2020 the best year yet for your business.

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5 Reasons Why a Red Deer Digital Marketing Agency Can Boost Your Business

When it comes to digital marketing, you have a lot of options. There are many places online that are looking for your business and make promises that they’ll increase your bottom line and get you more customers. Some of them may be able to do that, but probably not as well as a Red Deer digital marketing agency.

What Makes a Red Deer Digital Marketing Agency so Much Better?

They Are Local

If you’re a local business owner, then you want to work with a local digital marketing agency. This is because they know the area and the people and what they want. They speak the language and have been to the same places and seen the same sights. There’s a camaraderie there, and a Red Deer digital marketing agency can tailor campaigns that speak directly to the local people and get them to buy your products.

They Are Part of the Community

In addition to being local, they are also part of the community, which means they want to see businesses be successful and thrive. The more sales you are making, the more you can invest in the economy; and that makes Red Deer a wonderful place.

They Know How to Target Your Ideal Audience

Being local and part of the community means that a Red Deer digital marketing agency knows the best way to market your business to your target audience. They have a good idea of who would be interested in what you have to sell and know how to get them interested in buying. No matter who your ideal audience is, they’ll know how to talk to them and make your marketing campaign a success.

You Can Meet With Them in Person

Technology has been able to do some amazing things, including connecting us with people around the world. We can talk and share with friends and family at all hours of the night and day. While this allows us to catch up and get the latest news, it can also be isolating.

When it comes to promoting your business, you don’t want to feel isolated, especially from your marketing agency. It can be a big deal to be able to meet in person with your marketing partner, and a Red Deer marketing agency can make that possible.

When you’re working with a digital marketing agency, if you have an issue or problem with the campaign or you have questions, being able to ask in person can be reassuring. It’s hard to read intention or meaning on a screen; but when you can look a person in the eye, you know they are being honest and straightforward with you.

They Keep Up With the Latest Trends

Hiring a local marketing agency doesn’t mean you’re settling for second best. In fact, a good agency is always keeping up with the latest trends in digital marketing to ensure that your business is successful and you can attract and retain new customers. Remember, they live in the same area as you, so they want to see it thrive. By keeping up with the best techniques and developing campaigns that get results, they can ensure this happens.

They Have the Time

Probably the best reason to consider working with a Red Deer digital marketing agency is the fact that they have the time to take on this task. You are busy running your business, as you should be, so leave it up to marketing professionals to get your information in front of the right crowd.
Contact Digital Marketing Collective today and get the help you need to make your marketing campaigns a success.

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6 Pros and Cons of Finding a Digital Marketing Agency

When it comes to your business, you want to make sure you are doing everything you can to be successful. In the technologically advanced age we live in, that often means using digital marketing to attract new customers. Since this environment is ever-changing and could be confusing, you might be considering hiring a digital marketing agency.

This could be a good move for your business, but you need to make sure you are making the right decision. There are pros and cons to hiring a digital marketing agency, including those listed below.

Pros of Hiring a Digital Marketing Agency

Access to Industry Experts and Knowledge

If you don’t know a lot about digital marketing, then hiring a digital marketing agency is probably in your best interest. They spend their days figuring out which campaigns are going to be successful and the best ways to interact and engage with customers. They are up to date on the latest trends and can use that to create successful campaigns for your business.

Save Time and Money

Running a business can be a challenge and take a lot of your focus. If you are busy with that task, you probably don’t have a lot of time to think about marketing. You always have the option of hiring an in-house marketing person, but then you have to cover their salary and other full-time employee expenses, and that can be costly.

When you work with a digital marketing agency, they can spend all their time thinking about and planning for your marketing campaigns. You’ll still have to pay them for their services, but this is often less expensive than hiring a full-time (or even part-time) employee.

Greater Creativity

You or your employees are certainly creative; but marketing isn’t your focus. When it comes to marketing, a digital marketing agency can give you the specific creativity you need to succeed and get the new customers you need to increase your profits.

Cons of Hiring a Digital Marketing Agency

Your Business Isn’t Ready for New Customers

If you’re going to hire a digital marketing agency to get you new customers and sales, then you had better be ready for that to happen. If you fall behind on orders or don’t have enough employees to answer customer questions, this will make your business look bad. Make sure you have the employees and ability to handle the influx of new business that will be coming your way.

They Can’t Do It All

While a digital marketing agency will take on the bulk of the work for your campaign needs, you don’t get to check out entirely from the campaign or from making decisions. You still need to be invested and will have a say in the marketing decisions for your business. You’ll need to make sure you can get back to any questions in a timely manner and stay interested in how the campaigns are working.

They Can’t Make a Quick Fix

While it may be possible to see the results of a digital marketing campaign in a short amount of time, you can’t assume that the digital marketing agency is a quick fix for your campaign needs. To ensure that your business continues to thrive and that you attract and retain new customers, you have to be willing to invest in the plan that the company comes up with and look towards a long-term strategy.

Finding the Right Agency

If you think you’re ready to find a digital marketing agency to help you with your campaign needs, contact Digital Marketing Collective. They have the skills and expertise to help your business with all of your marketing needs.

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5 Incredible Benefits of Using a Full Service Digital Marketing Agency

If you’re never considering hiring a full service digital marketing agency to help you with your business campaigns, there are many reasons why you should consider this option to get the most out of your marketing dollars.

Benefits of Partnering With a Full Service Digital Marketing Agency

In addition to finding more customers and increasing your bottom line, there are other benefits that come with working with a digital marketing agency. A few of these are listed below.

Promotion Across the Board

When you hire a smaller marketing agency to help you with your campaigns, they may be really good at doing one or two things, such as posting to social media, creating pay-per-click advertising, or blog posts. These are all important parts of creating a marketing campaign; but you should be doing more.

When you hire a full service digital marketing agency, they can help you with social media, advertising, and blog posts, as well as with other marketing items, including creating engaging content, compiling data about your customers, and tailoring campaigns to fit your specific needs.

Work With a Team

When you work with a digital marketing agency to help you with your campaigns, they will approach the task from a team perspective. You might have one person that you are always in contact with, but you may also have more than one person working on your campaigns. That means you have more people and creativity to make your marketing a success.

In addition, you will be included in the decisions. Since you know your company best and should be part of the process, this allows you to ensure that you are being presented to customers in the way that makes the most sense for you.

A Different Perspective

You know your business inside and out. You know what it takes to be successful; otherwise you wouldn’t have gotten where you are. While this has served you well in growing your business, sometimes having an outside perspective can give you an idea of what weaknesses you need to work on.

A full service digital marketing agency will look at your company from the outside in and share a different perspective on what you might need to get your success back on track. The agency wants to see you succeed, so they’ll create campaigns with that in mind; and you can’t overestimate the value of an outside, objective perspective.

Marketing Expertise

In addition to bringing a new perspective to your marketing campaigns, a full service marketing agency will also bring their expertise. You know how to run your business; but they know what it takes to market it. Digital marketing is always changing, and the agency has people who keep up to date with the latest trends and know what will work and what won’t.

Access to Advanced Technology

When you hire a digital marketing agency, not only do you get marketing expertise, but you’ll have access to the latest in technology. This can be incredibly beneficial in helping you tailor campaigns to the best audience, tracking how successful those campaigns are making changes if they aren’t, and gathering data about customers and their shopping behaviours.

Partnering With an Agency

There are many full service digital marketing agencies in your local area and throughout the internet, so finding one shouldn’t be hard. However, the goal isn’t to find just anyone, but to find that agency that will partner with your business, provide local expertise, and invest in helping you succeed. Contact Digital Marketing Collective today. We are a full service digital marketing agency committed to helping you be the best you can be.

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5 Things to Look for in a Full Service Digital Marketing Agency

Deciding to hire a full service digital marketing agency to help you with your marketing needs could be a great move on your part. However, it’s not something that should be done on a whim or taken lightly. You want to make sure that you can work with the agency and that they have your best interests at heart. That’s why there are certain things you should look for before you sign on the dotted line.

Things to Look for in a Full Service Digital Marketing Agency

Before you start your search for a marketing agency, be clear about your own needs. This will help you find the agency that will help you attain your goals, as well as find someone who really listens to what you have to say and wants to see your company succeed. After you know what you’re looking for, you can start your search.

Expertise in Your Industry

There are a lot of industries in this world; each of them marketing differently. When you’re looking for a full service marketing agency, you’ll want to find one that has experience marketing in your industry. This will ensure that they can get your information to the right people in the right way. They should also know what will work and what won’t for your particular business.

The Most Up-to-Date Tools

More than likely, one of the reasons you are hiring a full service digital marketing agency is because they have tools that you don’t. If you want to be successful in your campaigns, you need to make sure they have the most up-to-date tools and they know how to use them. This will ensure that you are getting the most from the agency so you can promote your business effectively.

A Diverse Team

Having a diverse team means that more people can bring ideas and experience to the table. This gives you access to a variety of skills and expertise so that your campaign can be a success. The agency should have people who are skilled at SEO, content strategy, brand development, social media, design, reputation management, etc.

Plenty of Talent

This doesn’t necessarily mean that a larger agency is going to get you better results than a medium-sized one, but you need to know there are enough people on board to get the job done. Keep in mind that the size of the agency could play a role in how much you pay for their services. While the choice is ultimately up to you, make sure you’re working with a team that can offer enough people to do the job the way you need.

Prices You Can Afford

Speaking of pricing, this is something that is no doubt on the top of your mind. When you hire outside talent such as a full service digital marketing agency, you want to make sure that it is will be worth it and get you a return on your investment. Thus, when it comes to pricing, check to make sure that the agency is priced fairly for the services they offer.

Know Who to Work With

When you’re looking for an agency, you want to ensure that you will be able to work with them. The success of your campaigns is based on both of you having the same vision for your company. If the agency doesn’t listen to your ideas or you don’t feel comfortable with them, this will make the partnership uncomfortable.

If you’re ready to find a full service digital marketing agency, call Digital Marketing Collective today. They have the local expertise, the diverse talent, and prices you need to make your marketing campaign a success.

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Digital Marketing 101: 5 Things NOT to Do

Many companies try to do their own digital marketing rather than hire a full-service agency to take that work off their hands, and while they save money, they lose out on the expertise of a marketing specialist. That leads to common and costly mistakes that can keep a new company from reaching its full potential at a critical stage of development. The most common digital marketing mistakes are mistakes of both omission and commission, and they can build for a while unless you have a second set of eyes to alert you to these common pitfalls.

We’re DM Collective, a full-service digital marketing agency serving businesses in the Calgary and Edmonton areas and are offering a full range of online services including search engine optimization, website design, social media marketing, and ad campaigns. We believe every business needs a superhero, and we want to be yours with a user-friendly centralized dashboard and one-on-one meetings to give you an involved look at the results of your campaign. Read on to discover the most common digital marketing mistakes companies make – and how we can help you avoid them.

Digital Marketing 101: 5 Things NOT to Do

Pigeonholing Your Business

Many companies make the mistake of thinking because they know who their demographic is, they don’t have to appeal to anyone else. That leads to limited social media campaigns focusing only on one major platform, which may work to get the word out among the core audience but doesn’t give the company much room to grow. A savvy company will maintain a presence on all major sites and a healthy email list, because one satisfied customer in an unexpected place can become many thanks to word of mouth.

Using SEO Shortcuts

SEO, or search engine optimization, is the area of online marketing that most companies try to do without a specialist. While the use of keywords to drive traffic is something anyone can learn, mastering it is much trickier. Many companies use out-of-fashion tactics like spamming, keyword stuffing, and hidden text to attract searches. Not only does this not deliver lasting results, it can get the company penalized by Google.

Misreading the Room

Social media marketing is a delicate game, and many companies have tripped over themselves trying to tie into a trend or commemorate an event and wound up offending their customer base. Several times a year major brands have to apologize for ill-timed marketing campaigns that trivialized serious issues. The best way to avoid this is a second pair of eyes to figure out the right tone for a tricky subject.

Spamming Content

Keeping your website and social media pages stocked with content is important, but it’s better to have quality content than a large quantity of mediocre content. It’s common for new, active websites to pump their blogs full of short, repetitive posts that don’t hold readers’ attention. The better strategy is to cultivate strong, relevant content that readers will feel compelled to read through then share, spreading your content beyond your own social media accounts.

Many of these mistakes are the product of inexperienced businesses trying to establish themselves in the crowded online marketplace. A full-service digital marketing agency has run many similar campaigns and knows how to avoid these common pitfalls. Contact DM Collective for more information on our services or to set up a consultation today.

Not Engaging Regularly

You can have social media pages on all the major websites and post regularly, but you’re missing out on a major opportunity if you don’t have someone regularly engaging with customers. It’s common for interested parties to come on a Facebook, Twitter, or Instagram page to leave a question and that question goes unanswered for days on the under-attended page. Regular interaction with interested parties keeps your page active and turns curious passersby into customers.

Digital Marketing – What TO Do

Many of these mistakes are the product of inexperienced businesses trying to establish themselves in the crowded online marketplace. A full-service digital marketing agency has run many similar campaigns and knows how to avoid these common pitfalls. Contact DM Collective for more information on our services or to set up a consultation today.

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Digital Marketing Myths: The 5 Most Misunderstood Facts

If you’re running a business with a major online presence in the Calgary and Edmonton area, partnering with a full-service digital marketing firm can take the hard work of mounting an online marketing campaign off your plate and leave it to the professionals. However, to get the most out of your marketing partnership, it’s important to have reasonable expectations and know what to expect from a full-service firm. There are many misunderstandings and myths surrounding the world of digital marketing, and before entering a partnership it’s key to dispel them.

We’re DMC (Digital Marketing Collective), a Calgary-based full-service digital marketing firm offering a wide range of services including website design, social media marketing, website optimization, and search engine optimization. Our clients enjoy one-on-one meetings, a client-centric approach to designing marketing plans, and a streamlined single-dashboard interface that lets you control your campaign from a central location. We believe every business needs a superhero, so let us be yours and read on to discover the most misunderstood facts about digital marketing.

Digital Marketing Myths – The 5 Most Misunderstood Myths

Online Ads are the Only Important Factor

Establishing your presence on popular sites is key to increasing your visibility, but it’s only one part of an overall marketing plan. A balance of social media marketing, blog content, and positive online reviews are essential to building your online presence. Consumers primarily go online for information on products and businesses, and it’s important to have that information ready for them in key locations – which is why our company focuses on an all-encompassing marketing plan to establish your online presence.

Email Marketing Is Passe

Many digital marketing firms neglect the email marketing strategy because it’s the oldest and least visible path to raising your profile, but this is a critical mistake. Email marketing might not reach as large an audience as social media marketing, but it’s ideal for engaging with your most loyal customers. Those who subscribe to your email list get first access to information about your new initiatives and products, letting them get the word out for you.

One Social Media Site Is Enough

Many companies choose one social media network – Facebook, Twitter, or Instagram – and manage a profile there while neglecting the others. This is common for companies aimed at a specific demographic – Facebook skews older, while Instagram is best for young influencers – but it closes you off to a large potential audience. Only by maintaining a presence on all major social media networks can you cover your business for all potential customers.

SEO Is Easy

SEO, or Search Engine Optimization, is a key part of raising your company’s profile on major search engines like Google. Done by using keywords to drive traffic to your site and ensure that people searching the keyword see your business first, it’s a mix of strategic keyword use and creating content that will keep people on your site once they visit. Many people try to do SEO solo, but an expert knows how to make your content stand out from the many people with similar content.

Negative Reviews Are Always Bad

Too many companies react to negative reviews by trying to remove them – or worse, getting into a public dispute with the reviewer. Handled well, a negative review can be turned into a positive by productive, private engagement with the reviewer. By addressing their complaints, you not only learn valuable information about where your company can improve, but you potentially turn a detractor into a supporter.

The Key to Digital Marketing Success

When you understand the myths surrounding online marketing, you’re better able to avoid them by partnering with a full-service firm. Contact DM Collective for more information on our services or to set up a one-on-one consultation today.

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Update to Facebook Page Comments You Don’t Want to Ignore

Facebook snuck in a Page comments update this month. While it went unannounced by many social media experts we feel it requires commentary, because after all user/follower comments are a very important engagement metric. With interesting content it’s easy enough to get post likes, but when someone takes the time to leave a note it means you actually caught their attention.

Today, we’re going to cover the new update along with corresponding tips to engaging current and prospective customers.

What Your Business Needs to Know About the Recent Update to Facebook Comments and How You Can Make it Work in Your Favor

Facebook Has Improved Comment Ranking on Page Posts

In the past, post comments showed up in chronological order. Over time you will have noticed it morphed so that the “most relevant” comments showed up, which is what this recent update seeks to evolve even further.

Facebook is looking deeper at relevancy and quality of comments, using the following ranking signals:

  • Integrity – Facebook is making sure that comments abide by Community Standards, which will help protect your business from slanderous nonsense and spammers using your Page’s popularity to drop click bait into the comment section of your posts.
  • User feedback – Facebook surveys have asked users what sorts of comments they want to see.
  • Comment interaction – In the same manner that your posts’ successes are measured in-part by how many likes and comments they get, so too are the comments (on your posts) made by users. If others like or reply to a given comment, it is more likely to improve in rank. As a business, you will want to reply to user comments acting as your Page, and even from your personal profile. If your business has employee brand advocates on social media, have them like and reply to preferred user comments too. You want to do all you can to improve the rank for comments that show your posts in a positive light.

Make Sure Comment Ranking is Turned On

As a business you absolutely want comment rank to work its magic. It’s good for other users to see that their peers are connecting to and interacting with your business. Not only does this help them vet the legitimacy of your business, it encourages them to “join the party” and leave comments too. 

Is your comment ranking turned on? By Page default, it should be, but be sure to verify by performing the following actions:

  • Click Settings at the top of your Page > From General, click Comment Ranking and make sure that the box stating See most relevant comments by default is checked. If not, check it, and click/tap Save Changes. 
Update to Facebook Page Comments

Follow “Best Practices” Regarding User Comments

Facebook will continue to take both observed and surveyed user feedback to improve Page post comment ranking, but you can take steps to make sure you’re getting the most out of the feature. These “best practices” include the following:

  • Encourage comments by posting a great content mix, complete with photos, infographics, videos, and links to useful articles.
  • Encourage comments by posing real questions when making a post, but don’t outright ask followers to leave a comment for the sake of it (which goes against Facebook page guidelines).
  • Encourage comments by asking followers to share their own content within the comment section of your post. For example, let’s say you run a restaurant with a beachfront patio and you want to post a photo of the evening’s amazing sunset. When crafting the post, you could state “Our view tonight is amazing! Let’s see what yours looks like!”, which will encourage followers to comment with their own photos, content that will gain traction and may make the comment section just as engaging as your original post!
  • Like and reply to all comments made on your Page’s posts, even if just to say “Thanks” for kinds words about your product, service, or the content itself.
  • If a legitimate criticism was made in the comment section, limit engagement and instead get in touch with the customer (if you can find their contact information in your customer database) to address the concern. If you get into extended back and forth communications in the comment section, it may improve the rank of the initial comment and reflect poorly on your business. 

For a business with a small Facebook following managing comments will be an easy enough task. However, as your following grows, so will your workload. If you don’t have the person power to monitor and respond to all post comments then it’s time to seek help from a social media expert who can manage your Page for you, while protecting the voice of your brand. Contact Digital Marketing Collective today to learn more.

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Why Your Local Edmonton Business Needs Digital Marketing? The 6 Standout Facts

Are you looking for a digital marketing expert in the Edmonton area? You’ll be happy to know that Edmonton marketing is among the best in Canada, driven by a combination of superior customer service and a solutions-focused approach that lifts our clients above their competition. We believe every company needs a superhero, and we’re excited to team up with you and conquer the supervillains of your competition.

We’re Digital Marketing Collective, a digital marketing and web design business serving the larger Alberta area and beyond, and we’re offering a variety of digital services. Whether you need SEO services, a centralized dashboard, or a comprehensive ad campaign for your business, we can help. Read on to discover what makes Edmonton marketing special, and how we can transform your business.

Why Your Local Edmonton Business Needs Digital Marketing? The Six Standout Facts

Digital Expertise

Our Edmonton digital experts have expertise across the digital spectrum, matching our users’ knowledge and needs. We have a proven track record in website design, social media marketing, search engine optimization, and mobile optimization. This lets us create comprehensive campaigns for clients, taking care of all your digital needs under one roof without you hiring multiple agencies.

Top-Tier Content

We understand that it’s not just engaging visuals and good design that keep customers coming back to websites – relevant content is also essential to provide a human touch. That’s why we have skilled content writers on staff to illustrate your product or service’s benefits through the eyes of customers just like your readers. Relevant, varied content attracts, converts, and keeps customers – the best way to translate clicks into purchases.

Data-Driven Customer Research

Our statistics team is second to none in Edmonton, using the top software to keep tabs on your purchases and analyze your customer base. The best way to optimize your content for your customers is to know who your customers are and what they want to see. That’s why we prioritize customer research and build our marketing campaigns around our findings, rather than go for broad and untargeted campaigns.

Problem-Solving Skills

Even the most effective company won’t pull off a campaign without a few hitches, which is why it’s important to have a digital marketing agency that can roll with the punches in your corner. The ability to quickly deal with problems as they arise is key to success – you want to minimize downtime and get back up and running before your customers notice. Avoiding a missed deadline when the unexpected happens is key to ensuring a good reputation among your customers.

Global Branding and Reach

The battle for market supremacy isn’t just fought in one country anymore – the internet has taken commerce global, and being able to compete on that platform is key. An effective digital marketing firm will know what sets foreign customers apart from domestic ones and will develop a strategy to connect with them. Having your website available in multiple languages is a good first step.

Flexibility and Transparency

An effective full-service digital marketing agency will be flexible with services and can change up its responsibilities as a client’s needs change. Full-service agencies have people on staff to help with all elements of a company’s digital presence and can take on additional responsibility when needed. Another important factor in gaining clients’ trust is transparency in pricing and deadlines -you’ll never get a nasty surprise in a payment period.

Let Edmonton Marketing Transform Your Business

If you’re looking to get your company’s digital presence up and running faster and more smoothly, a full-service digital marketing agency can help. Contact Digital Marketing Collective for more information on our services and to set up a consultation today.

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