Uncategorized Online Marketing Company in Edmonton Digital Marketing Edmonton is a leading online marketing company in Edmonton, Alberta. As a search engine marketing agency in Edmonton, we offer over 25 years of Josh Blyth March 10, 2023
Update to Facebook Page Comments You Don’t Want to Ignore
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Facebook snuck in a Page comments update this month. While it went unannounced by many social media experts we feel it requires commentary, because after all user/follower comments are a very important engagement metric. With interesting content it’s easy enough to get post likes, but when someone takes the time to leave a note it means you actually caught their attention.
Today, we’re going to cover the new update along with corresponding tips to engaging current and prospective customers.
What Your Business Needs to Know About the Recent Update to Facebook Comments and How You Can Make it Work in Your Favor
Facebook Has Improved Comment Ranking on Page Posts
In the past, post comments showed up in chronological order. Over time you will have noticed it morphed so that the “most relevant” comments showed up, which is what this recent update seeks to evolve even further.
Facebook is looking deeper at relevancy and quality of comments, using the following ranking signals:
Make Sure Comment Ranking is Turned On
As a business you absolutely want comment rank to work its magic. It’s good for other users to see that their peers are connecting to and interacting with your business. Not only does this help them vet the legitimacy of your business, it encourages them to “join the party” and leave comments too.
Is your comment ranking turned on? By Page default, it should be, but be sure to verify by performing the following actions:
Follow “Best Practices” Regarding User Comments
Facebook will continue to take both observed and surveyed user feedback to improve Page post comment ranking, but you can take steps to make sure you’re getting the most out of the feature. These “best practices” include the following:
For a business with a small Facebook following managing comments will be an easy enough task. However, as your following grows, so will your workload. If you don’t have the person power to monitor and respond to all post comments then it’s time to seek help from a social media expert who can manage your Page for you, while protecting the voice of your brand. Contact Digital Marketing Collective today to learn more.
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