fbpx
BOOK A DEMO

or call 1-888-577-7888

Author: Josh Blyth

Posted on

6 Pros and Cons of Finding a Digital Marketing Agency

When it comes to your business, you want to make sure you are doing everything you can to be successful. In the technologically advanced age we live in, that often means using digital marketing to attract new customers. Since this environment is ever-changing and could be confusing, you might be considering hiring a digital marketing agency.

This could be a good move for your business, but you need to make sure you are making the right decision. There are pros and cons to hiring a digital marketing agency, including those listed below.

Pros of Hiring a Digital Marketing Agency

Access to Industry Experts and Knowledge

If you don’t know a lot about digital marketing, then hiring a digital marketing agency is probably in your best interest. They spend their days figuring out which campaigns are going to be successful and the best ways to interact and engage with customers. They are up to date on the latest trends and can use that to create successful campaigns for your business.

Save Time and Money

Running a business can be a challenge and take a lot of your focus. If you are busy with that task, you probably don’t have a lot of time to think about marketing. You always have the option of hiring an in-house marketing person, but then you have to cover their salary and other full-time employee expenses, and that can be costly.

When you work with a digital marketing agency, they can spend all their time thinking about and planning for your marketing campaigns. You’ll still have to pay them for their services, but this is often less expensive than hiring a full-time (or even part-time) employee.

Greater Creativity

You or your employees are certainly creative; but marketing isn’t your focus. When it comes to marketing, a digital marketing agency can give you the specific creativity you need to succeed and get the new customers you need to increase your profits.

Cons of Hiring a Digital Marketing Agency

Your Business Isn’t Ready for New Customers

If you’re going to hire a digital marketing agency to get you new customers and sales, then you had better be ready for that to happen. If you fall behind on orders or don’t have enough employees to answer customer questions, this will make your business look bad. Make sure you have the employees and ability to handle the influx of new business that will be coming your way.

They Can’t Do It All

While a digital marketing agency will take on the bulk of the work for your campaign needs, you don’t get to check out entirely from the campaign or from making decisions. You still need to be invested and will have a say in the marketing decisions for your business. You’ll need to make sure you can get back to any questions in a timely manner and stay interested in how the campaigns are working.

They Can’t Make a Quick Fix

While it may be possible to see the results of a digital marketing campaign in a short amount of time, you can’t assume that the digital marketing agency is a quick fix for your campaign needs. To ensure that your business continues to thrive and that you attract and retain new customers, you have to be willing to invest in the plan that the company comes up with and look towards a long-term strategy.

Finding the Right Agency

If you think you’re ready to find a digital marketing agency to help you with your campaign needs, contact Digital Marketing Collective. They have the skills and expertise to help your business with all of your marketing needs.

Posted on

5 Incredible Benefits of Using a Full Service Digital Marketing Agency

If you’re never considering hiring a full service digital marketing agency to help you with your business campaigns, there are many reasons why you should consider this option to get the most out of your marketing dollars.

Benefits of Partnering With a Full Service Digital Marketing Agency

In addition to finding more customers and increasing your bottom line, there are other benefits that come with working with a digital marketing agency. A few of these are listed below.

Promotion Across the Board

When you hire a smaller marketing agency to help you with your campaigns, they may be really good at doing one or two things, such as posting to social media, creating pay-per-click advertising, or blog posts. These are all important parts of creating a marketing campaign; but you should be doing more.

When you hire a full service digital marketing agency, they can help you with social media, advertising, and blog posts, as well as with other marketing items, including creating engaging content, compiling data about your customers, and tailoring campaigns to fit your specific needs.

Work With a Team

When you work with a digital marketing agency to help you with your campaigns, they will approach the task from a team perspective. You might have one person that you are always in contact with, but you may also have more than one person working on your campaigns. That means you have more people and creativity to make your marketing a success.

In addition, you will be included in the decisions. Since you know your company best and should be part of the process, this allows you to ensure that you are being presented to customers in the way that makes the most sense for you.

A Different Perspective

You know your business inside and out. You know what it takes to be successful; otherwise you wouldn’t have gotten where you are. While this has served you well in growing your business, sometimes having an outside perspective can give you an idea of what weaknesses you need to work on.

A full service digital marketing agency will look at your company from the outside in and share a different perspective on what you might need to get your success back on track. The agency wants to see you succeed, so they’ll create campaigns with that in mind; and you can’t overestimate the value of an outside, objective perspective.

Marketing Expertise

In addition to bringing a new perspective to your marketing campaigns, a full service marketing agency will also bring their expertise. You know how to run your business; but they know what it takes to market it. Digital marketing is always changing, and the agency has people who keep up to date with the latest trends and know what will work and what won’t.

Access to Advanced Technology

When you hire a digital marketing agency, not only do you get marketing expertise, but you’ll have access to the latest in technology. This can be incredibly beneficial in helping you tailor campaigns to the best audience, tracking how successful those campaigns are making changes if they aren’t, and gathering data about customers and their shopping behaviours.

Partnering With an Agency

There are many full service digital marketing agencies in your local area and throughout the internet, so finding one shouldn’t be hard. However, the goal isn’t to find just anyone, but to find that agency that will partner with your business, provide local expertise, and invest in helping you succeed. Contact Digital Marketing Collective today. We are a full service digital marketing agency committed to helping you be the best you can be.

Posted on

5 Things to Look for in a Full Service Digital Marketing Agency

Deciding to hire a full service digital marketing agency to help you with your marketing needs could be a great move on your part. However, it’s not something that should be done on a whim or taken lightly. You want to make sure that you can work with the agency and that they have your best interests at heart. That’s why there are certain things you should look for before you sign on the dotted line.

Things to Look for in a Full Service Digital Marketing Agency

Before you start your search for a marketing agency, be clear about your own needs. This will help you find the agency that will help you attain your goals, as well as find someone who really listens to what you have to say and wants to see your company succeed. After you know what you’re looking for, you can start your search.

Expertise in Your Industry

There are a lot of industries in this world; each of them marketing differently. When you’re looking for a full service marketing agency, you’ll want to find one that has experience marketing in your industry. This will ensure that they can get your information to the right people in the right way. They should also know what will work and what won’t for your particular business.

The Most Up-to-Date Tools

More than likely, one of the reasons you are hiring a full service digital marketing agency is because they have tools that you don’t. If you want to be successful in your campaigns, you need to make sure they have the most up-to-date tools and they know how to use them. This will ensure that you are getting the most from the agency so you can promote your business effectively.

A Diverse Team

Having a diverse team means that more people can bring ideas and experience to the table. This gives you access to a variety of skills and expertise so that your campaign can be a success. The agency should have people who are skilled at SEO, content strategy, brand development, social media, design, reputation management, etc.

Plenty of Talent

This doesn’t necessarily mean that a larger agency is going to get you better results than a medium-sized one, but you need to know there are enough people on board to get the job done. Keep in mind that the size of the agency could play a role in how much you pay for their services. While the choice is ultimately up to you, make sure you’re working with a team that can offer enough people to do the job the way you need.

Prices You Can Afford

Speaking of pricing, this is something that is no doubt on the top of your mind. When you hire outside talent such as a full service digital marketing agency, you want to make sure that it is will be worth it and get you a return on your investment. Thus, when it comes to pricing, check to make sure that the agency is priced fairly for the services they offer.

Know Who to Work With

When you’re looking for an agency, you want to ensure that you will be able to work with them. The success of your campaigns is based on both of you having the same vision for your company. If the agency doesn’t listen to your ideas or you don’t feel comfortable with them, this will make the partnership uncomfortable.

If you’re ready to find a full service digital marketing agency, call Digital Marketing Collective today. They have the local expertise, the diverse talent, and prices you need to make your marketing campaign a success.

Posted on

The 4 Basics of Review Management

Everyone, regardless of who they are, needs to pay attention to their online reputation. As a business, how you are viewed online will have a direct impact on whether or not you are successful, and that is why review management is so important.

Not Just for Big Business

There was a point in time when only big companies needed to worry about their online reputation. Now even local businesses in Calgary, Edmonton, Red Deer, and the surrounding areas need to ensure that they are taking care of review management and putting their best self forward. People are talking, and every business needs to be listening.

Review Management Basics

The thought of being involved with review management can seem overwhelming. However, by knowing what is expected and taking small steps, businesses of any size can handle their online reputation.

Be Proactive

One of the best ways to handle review management is to be proactive. This means asking customers to add reviews to the various review sites, as well as responding to reviews once they are posted—both positive and negative. You can ask customers online and when they visit your business in person. You may not get everyone to leave a review, but it certainly doesn’t hurt to ask.

By being aware of what people are saying about your company, you are in a better position to solve any problems before they become major issues and change to better meet the needs of customers. Responding to both positive and negative reviews will let all of your customers know that you are listening and appreciate them taking the time to send you feedback.

Claim Your Business on Every Review Site

There are numerous review sites in existence, and making it easy for customers to post on their favorite one is important. Make sure your business appears on the big ones (Yelp, Google, and Facebook) and on any local sites that might exist. You’ll then need to keep track of all these places so you can respond to any reviews that are posted.

Learn from the Reviews

Both positive and negative reviews can help you learn and grow as a business. The negative ones might be slightly more helpful in this endeavor, as they will point out what weaknesses you need to work on, but the positive ones will let you know what you are doing right.

Consider Cross-Linking

If you’re doing it right, you should have a webpage and social media accounts. This will ensure that you are interacting with customers across all platforms online. In addition to having all of these accounts, make sure to cross-link them to one another. This means including your webpage link in your bio on your Facebook and Twitter pages, as well as links to your social media sites on your webpage.

You might also consider putting links to your reviews on your various sites, as this will allow customers to quickly and easily access that information. You can also use positive reviews on your various sites to highlight your business and how customers rank your products or services.

Yes, It’s Worth the Effort

When it comes to review management, there’s no doubt it takes time and effort; but it’s worth it. You only get one chance to make a first impression, and this is how it is done in the digital world. For big businesses and local businesses alike, most customers’ first impression of you will be what they see online, so make sure you look good.

If you don’t have the time or skills to take this task on yourself, there’s nothing wrong with getting help. At Digital Marketing Collective, we can help you with your review management and any other advertising needs you might have.

Posted on

4 Reasons Why Review Management Is More Important Than Ever

If you want to be found by customers, you have to have a presence online. However, you have to do more than just have a website: you also have to be active on social media and be engaged with review management.

With advances in mobile technology, people can look things up while they are on the go, and this may be exactly how they find your business. However, where once it was enough to inform them about what your products or services, now you need to do more; including taking care of review management so people get a positive view of your business when they search for you online.

Why Does Your Business Need Reviews?

Reviews are basically like word-of-mouth advertising. It is one person sharing their experience with others, and this review can have an impact on whether or not your business finds and retains new customers. Just like the internet has made it easy for people to find and share information, it also makes it possible for them to share an opinion.

As a business, you want all of your reviews to be good, but this isn’t going to happen. There’s no way you can make everyone happy all the time. However, how you handle the negative reviews will say more about you than anything. When it comes to review management, you need to consider how you respond and interact with customers who leave you good and bad reviews. You also need to realize that others will read these and form an opinion about your business, which could lead to you getting more business or fading away.

Why Review Management Is So Important

Now that you know why your business needs reviews, here are the reasons why review management is so important:

They Allow You to Put Your Best Face Forward

You may not have a lot of control over how a person reviews your product or service, but you do have control over how you respond to a negative review. This can help you manage your online reputation and show to others that you are willing to go out of your way to make sure customers are happy with what you have to offer. It can even show that you’re “the bigger person” in an argument.

They Build Trust and Credibility

While responding to a negative review is a good way to show others that you are willing to make things right, responding to positive reviews is also a good way to keep happy customers engaged. This will let them know that you care about what they have to say and are listening to their opinions. This is a good way to build trust and credibility among those who are happy and unhappy with your company, as well as let potential customers see that you are willing to engage with everyone.

They Help You Discover Your Customer’s Wants and Needs

It’s important to respond to negative reviews during your review management process, but you also need to keep in mind that you may not be able to solve everyone’s issues or make them like you. Use this as an opportunity to learn and figure out exactly what your customers are looking for. Even if you can’t give it to all of them, you can make the majority of them happy and let them know you care.

They Are Part of Your Online Reputation

There’s really no choice in the matter anymore about being online. If you want to be found, you have to have a presence, and that leaves you open to criticism. However, if you handle it correctly and learn from the process, you can come out with new customers and an increase in sales.

As a business owner, doing your own review management can be challenging and confusing. At Digital Marketing Collective, we can help you with your management and advertising needs to make you look good and attract new customers.

Posted on

3 Tips to Maximize Your Review Management Strategy

If you’re like most business owners, the thought of online reviews probably makes you sweat. Anyone can go online and make comments about your business and the service they received, but it seems like the only ones who take the time are those who are unhappy. However, there are ways to maximize your review management.

Word of mouth and reviews are still the best way for new customers to find your business. While you may cringe about people getting on Yelp or other review sites, having the right review management strategy in place can actually help you get more customers.

The Importance of Reviews

More than 90% of people read online reviews to decide if they are going to go with a company or not. They trust these reviews as much as they would trust their friends and family. Having reviews can boost your search ranking and improve your conversion rates. Thus, it’s worth your time and effort to invest in reviews.

How to Maximize Your Review Management Strategy

Now that you are aware of how important reviews are, you need to put a strategy in place to get them. You need to make it as easy as possible for customers to accomplish this task. This can be achieved by making sure your business information is claimed across all major review platforms.

The big ones are Yelp, Google, and Facebook. There may also be some local ones in Calgary, Edmonton, Red Deer, and the surrounding areas, so do a search and see what exists. If you can’t find your business on these sites, add it. This will ensure that your customers can find you and leave a review. But that shouldn’t be the end of your strategy:

Ask for Reviews

This can be done in many different ways, including in person when a customer visits your business or through emails. If you send out a regular email, add a link to the various review sites at the bottom so the customer can decide where they want to post their review.

Respond to Reviews

Not all of your customers will take the opportunity to respond to your request for reviews, but those that do have the option of leaving a good one or a bad one. While you more than likely prefer to get a good one, that doesn’t always happen.

The way you respond to reviews—both good and bad—can speak volumes to other customers who look at your company online. If you go out of your way to try to fix an unhappy customer’s issue, this makes you look good.

Interacting with good reviews also creates a relationship between you and your happy customers. It lets them know that their opinion is being heard and that you appreciate them. This can make them lifelong customers who are more than happy to recommend you to others.

Use Reviews to Your Benefit

As part of your review management strategy, you should be using the reviews to your benefit. You can use the positive reviews in your marketing campaigns to let others know what customers think about your products or services. Highlight these in marketing materials and on your web page.

When it comes to negative reviews, you can use these to learn how to improve your company and services. Negative reviews give you a chance to fix problems, and you can show others your growth and ability to change by addressing these issues and doing what you can to make customers happy.

Conclusion

When it comes to online review management, most companies cringe at the idea. This can be an incredibly time-consuming process, but it has far-reaching implications. Having a professional help you with this can be beneficial, so connect with Digital Marketing Collective (https://dmclocal.com/) to maximize your review management strategy.

Posted on

4 Amazing Ideas for Online Reputation Management Services

Your online reputation is a major factor in the success of your business. Potential customers rely on customer reviews when choosing someone to do business with. In the past, conscientious business practices was enough for reputation. Today, however, unscrupulous competitors can plant false reviews to discredit their rivals, and the internet has made it more likely that some people will complain online rather than coming to you directly with an issue. All businesses need online reputation management services to ensure their online presence is an accurate reflection of their dedication to client satisfaction.

Online Reputation Management Services

Online reputation management services are as important to a business as a legal department or an accounting team. Every business has an inherent commitment to providing the best service possible for a client. It is important to respond to customer dissatisfaction promptly and courteously.

Businesses must monitor their online reputation to discover customer complaints or suggestions and have a plan in place to satisfy client needs. The best reputation management services offer efficient, streamlined system for reputation monitoring to produce convenient, excellent results and a strong return on investment. Here are four of the most innovative ideas for making the most of your online reputation management services:

Use Monitoring Tools

There are many social media and review sites with new content published every day. An online reputation management service will introduce you to a set of smart marketing tools that send you convenient alerts about all comments published regarding your business no matter where they happen on the web. These tools allow you to gauge your online reputation and alert you when it’s time to take action.

Keep Track of It All on a Single Dashboard

The best monitoring tools need to be convenient and easy to use. From a single dashboard, you can monitor your entire online reputation over a variety of social media and review platforms. The purpose of online reputation management is to provide tools to quickly and easily sift through all the information available on the internet and give you instant access to concise and actionable reporting.

Leverage Knowledgeable Consulting

Technology changes fast, and you are too busy with the demands of your business to keep up to date with trends in a whole different industry. Online reputation management services keep their fingers on the pulse of new online trends and developments so you don’t have to. The best consultants keep you from spending time on strategies that are no longer effective and help you implement new tactics that will provide you with a competitive edge over your competitors.

Use Reports to Train Employees in Smart Strategies

It is important to have a well-defined corporate strategy for online reputation management that every employee will understand. Anyone who works for your business reflects upon that business, and their online interactions can be detrimental to the reputation of the business. Employees need training to avoid inappropriate responses that might go viral and cause unwanted media attention. Employee training is an important component of online reputation management.

Your Reputation Is Your Business

No business can afford to disregard its online reputation. Social media and review platforms allow clients an easy venue for expressing their impressions of a business. Interactions on social media are a tremendous way for a business to build a loyal customer following, and to listen to sincere comments on how their professional services can be improved.

Reputation management is a big job, but with professional consultation, all business can implement a convenient strategy using technological tools to provide detailed and concise reporting at a very affordable price. Contact the friendly professionals at DM Collective to learn more about how online reputation management services can help your business.

Posted on

5 Tips to Locating the Perfect Marketing Agency In Calgary in 2019

Are you a business in the Calgary, Edmonton, and Red Deer area looking for a digital marketing agency to take charge of your promotion efforts? Partnering with a full-service marketing agency in Calgary can benefit ambitious businesses by outsourcing the work of promotion to those who know it best – leaving you more time to focus on your product. You’ll also have a partner in your corner to bounce new ideas off and to provide an extra pair of hands for troubleshooting and emergency fixes.

We’re DM Collective, a full-service digital marketing agency in Calgary, Alberta offering a wide range of marketing services to companies focused on their online presence. Our specialties include search engine optimization, website development, social media marketing, and search engine marketing through Google and Bing. We’re taking on new clients in the Calgary area, so read on to find out all the tips you need to locate the perfect marketing agency in Calgary and beyond.

5 Tips to Locating the Perfect Marketing Agency in Calgary in 2019

How Do Their Client Relationships Work?

The first step when investigating a digital marketing agency is to locate their past clients and make sure they had a satisfactory experience. We’re a local agency and our clients are in the area, so we have many happy current and former clients willing to share their stories. A digital marketing agency should have a client-centered approach different for each client and business plan according to their needs, and we’re open to both ongoing and one-time arrangements.

Visit the Office

Arranging a deal through the internet or the phone may be quicker, but there’s no substitute for visiting a marketing agency’s office and seeing how they work. A successful agency will have a positive work environment with an organized structure and a welcoming feel. The first meeting can be over the phone or through email, but before a deal is signed, both parties should understand how the other works.

Discuss the Business Plan

Few things are more important to a successful client-agency relationship than transparency, so frank talk about both sides’ expectations should be part of the early meetings. Explain what you’re looking for out of an agency, and ask the agency what they want out of a client. Sometimes a qualified agency won’t be a good match for a specific business – but a flexible agency should be open to working with a client and customizing their business plan.

What Is Their Specialty?

A full-service digital marketing agency has a wide slate of digital services, but not every company needs the full menu. Finding out what a company considers their specialty is a big step in determining the right agency for your brand. If your website is already strong and optimized for mobile, you may not need a company specializing in web design – but a marketing-focused agency may be ideal.

Look for Transparency

No marketing plan is without its unexpected hiccups, and you may need your digital marketing agency for unexpected services. Before signing on, make sure all eventualities are discussed and all services have a price and business plan. This should include emergency services in the case of a sudden website outage, where having prompt service can save a small business from losing valuable sales.

Your Full-Service Digital Marketing Solution in the Calgary Area

If you’re looking to upgrade your digital marketing efforts, turn to the Calgary and Edmonton area’s best professionals. Our experts stand ready to work with you to create a personalized digital marketing plan for your business. Contact DM Collective for more information on our services or to set up a consultation today.

Posted on

The 5 Qualities Every Marketing Agency in Calgary Should Have

If you run a business in the Calgary and Edmonton area and are rolling out a comprehensive marketing strategy, partnering with a marketing agency in Calgary can give you an edge over your competition. By teaming with an expert, you’re freeing up your team to concentrate on product development while putting your advertising and digital marketing strategy in the hands of the people who do it best. The Calgary business scene is coming up fast, and the right partner can give you an advantage in standing out from the crowd – but only if you pick a marketing agency in Calgary with the right qualities.

We’re DM Collective, a full-service digital marketing agency offering a wide range of marketing services including social media marketing, website design, and search engine optimization. We believe that every business needs a superhero, and we’re ready to be that hero for you with an integrated dashboard and one-on-one meetings. Read on to discover everything you should want out of a digital marketing agency in Calgary, and why we fit the bill.

The 5 Qualities Every Marketing Agency in Calgary Should Have

Understanding of Client and Customer

Every marketing campaign is different, and a good marketing agency will tailor each campaign to the intended audience. That’s why DM Collective’s strategy of a one-on-one meeting with prospective clients is so beneficial – we want to know about your company and your target audience, rather than deploying a one-size-fits-all strategy. An authentic and successful brand comes from understanding the customer’s needs and desires before delivering the first ad.

We Never Stop Learning

The digital marketing world is one of the fastest-growing and fastest-changing in business, and keeping up with those sudden advances is the key to success. Being first to an innovation can be the difference between business as usual and a quantum leap forward for a business, which is why we place an emphasis on keeping our talent current. We provide our employees the resources to master new skills, technologies, and social media platforms before our competitions stake their claim on it.

Transparency and Communication

We understand that our clients want to see proof that their marketing campaign is delivering results, and waiting for the sales to come in isn’t the most efficient way. That’s why we use the best statistical tools in the business to analyze your clicks, conversions, and interactions to guarantee your company is reaping the benefits of our efforts. We’re happy to arrange a one-on-one meeting to go over the latest statistics during your campaign.

Creativity and Versatility

If you’re in a crowded field, you will be up against a hundred similar ad campaigns all trying to get attention by doing the same thing. That’s where we stand out from the crowd – we focus on unique, content-driven marketing campaigns that pull people to your site and pages and keep them there with engaging and relevant posts. We handle all parts of the digital marketing experience, from optimizing your website for mobile to writing memorable blog posts.

Customer-First Flexibility

We know that every company has different needs and different resources, which is why we don’t push you into an all-inclusive plan. We’re here to develop a digital marketing strategy that works for you – we have clients who work with us for short-term campaigns or website redesigns, and we have clients with years-long strategies. At your initial consultation, you lay out your needs and we collaboratively develop a package. 

Your One-Stop Solution for Marketing in Calgary

If you’re ready to take your company’s marketing efforts to the next level, DM Collective is taking on new clients in the Calgary and Edmonton area. Contact us for more information on our services or to set up a one-on-one consultation today.

Posted on

Digital Marketing 101: 5 Things NOT to Do

Many companies try to do their own digital marketing rather than hire a full-service agency to take that work off their hands, and while they save money, they lose out on the expertise of a marketing specialist. That leads to common and costly mistakes that can keep a new company from reaching its full potential at a critical stage of development. The most common digital marketing mistakes are mistakes of both omission and commission, and they can build for a while unless you have a second set of eyes to alert you to these common pitfalls.

We’re DM Collective, a full-service digital marketing agency serving businesses in the Calgary and Edmonton areas and are offering a full range of online services including search engine optimization, website design, social media marketing, and ad campaigns. We believe every business needs a superhero, and we want to be yours with a user-friendly centralized dashboard and one-on-one meetings to give you an involved look at the results of your campaign. Read on to discover the most common digital marketing mistakes companies make – and how we can help you avoid them.

Digital Marketing 101: 5 Things NOT to Do

Pigeonholing Your Business

Many companies make the mistake of thinking because they know who their demographic is, they don’t have to appeal to anyone else. That leads to limited social media campaigns focusing only on one major platform, which may work to get the word out among the core audience but doesn’t give the company much room to grow. A savvy company will maintain a presence on all major sites and a healthy email list, because one satisfied customer in an unexpected place can become many thanks to word of mouth.

Using SEO Shortcuts

SEO, or search engine optimization, is the area of online marketing that most companies try to do without a specialist. While the use of keywords to drive traffic is something anyone can learn, mastering it is much trickier. Many companies use out-of-fashion tactics like spamming, keyword stuffing, and hidden text to attract searches. Not only does this not deliver lasting results, it can get the company penalized by Google.

Misreading the Room

Social media marketing is a delicate game, and many companies have tripped over themselves trying to tie into a trend or commemorate an event and wound up offending their customer base. Several times a year major brands have to apologize for ill-timed marketing campaigns that trivialized serious issues. The best way to avoid this is a second pair of eyes to figure out the right tone for a tricky subject.

Spamming Content

Keeping your website and social media pages stocked with content is important, but it’s better to have quality content than a large quantity of mediocre content. It’s common for new, active websites to pump their blogs full of short, repetitive posts that don’t hold readers’ attention. The better strategy is to cultivate strong, relevant content that readers will feel compelled to read through then share, spreading your content beyond your own social media accounts.

Many of these mistakes are the product of inexperienced businesses trying to establish themselves in the crowded online marketplace. A full-service digital marketing agency has run many similar campaigns and knows how to avoid these common pitfalls. Contact DM Collective for more information on our services or to set up a consultation today.

Not Engaging Regularly

You can have social media pages on all the major websites and post regularly, but you’re missing out on a major opportunity if you don’t have someone regularly engaging with customers. It’s common for interested parties to come on a Facebook, Twitter, or Instagram page to leave a question and that question goes unanswered for days on the under-attended page. Regular interaction with interested parties keeps your page active and turns curious passersby into customers.

Digital Marketing – What TO Do

Many of these mistakes are the product of inexperienced businesses trying to establish themselves in the crowded online marketplace. A full-service digital marketing agency has run many similar campaigns and knows how to avoid these common pitfalls. Contact DM Collective for more information on our services or to set up a consultation today.

We can't wait for this...

The fact that you’re taking your time to write to us, makes it all worth it. We can’t wait to CRUSH it with you.

Facebook-f Instagram Linkedin

Web Design

Lead Generation

The Best Digital Marketing Agencies in Calgary