Are you looking to power up your social media presence? Would you like to have the ability to know every time someone mentions your business on the internet? Do you dream of a perfectly designed website that will dazzle your prospects? At DM Collective in Calgary, Alberta, we can give you all of these things and show you the true power of partnering with a digital media agency: more customers.
What Is a Digital Media Agency?
In short, a digital media agency is your greatest ally when it comes to attracting new prospects. It is a company that specializes in understanding the most effective ways to market a business online. Part of the work of a digital media agency includes doing research and keeping up-to-date on the ever-changing landscape of technology and social media. Believe us, this task is a full-time job, and not one many business owners want to take on in addition to running their company.
Using its research and experience, a digital media agency can create a customized digital marketing strategy for you that will have you advertising on the platforms where you are most likely to reach people who want your services. It can design content for your website and social media that will appeal to your prospects. Importantly, it can work with the logic of search engines so that when people Google your services, your listings appear on the first page of the results.
Today, agencies that specialize in digital media provide the following services:
- Website design
- Search Engine Optimization (SEO)
- Social media management
- Reputation management
- Web analytics
- Digital advertising including Pay Per Click (PPC) listings
- Listings for your business in popular online directories
- Targeted email campaigns
- Content management
- Blog posts
The Power of Digital Marketing
The Numbers Tell All
Today, there are over 3 billion social media users. 78% of mobile searches for a business result in a sale. 88% of consumers choose a business based on its online reviews. These are just a few examples of the data that highlights the fact that digital marketing offers a huge growth opportunity for your business.
You Don’t Want to Miss Out
Falling behind on your digital marketing game is like saying goodbye to customers before they even reach your doors. Most people use search engines to find their goods and services. If they don’t locate your business, they will end up on someone else’s website and take their business to the competition. The visibility of your website and other listings in local search results is essential to your ability to attract customers.
New prospects are out there proactively looking for your services, but you need to have an online presence to get noticed. Once they have found you, you need to impress them with attractive visuals and engaging content to win their business.
8 Ways Partnering With a Digital Media Agency Can Help Grow Your Business
1. It Will Help You Attract New Leads
With all the ways to measure success on the internet these days, from the number of followers you have to your ranking in online directories, it is easy to forget that the whole point of building an online presence is to make more sales. An agency that specializes in digital media can help you develop your online presence strategically, so that the money and time you invest result in dollars, not just likes and comments.
2. It Will Increase Your Online Visibility
There are several ways in which a digital media agency can make your business more visible online. First, if you don’t already have a website and profiles on the key social media platforms, it can help you create them. Second, it can identify which online directories people look through when they need your services. Third, it can boost your Search Engine Optimization (SEO). Having high SEO means that search engines will display your business on the first page of results when people search for relevant terms.
3. It Can Help You Make a Good First Impression
Most prospects will take a good look at your website, your social media, and your online reviews long before they meet you or visit your physical place of business. You wouldn’t leave your storefront unkempt, and it’s equally important to maintain an attractive presence online.
4. It Can Improve the Aesthetics of Your Digital Marketing
Part of making a good first impression includes using high-quality visuals and a pleasing layout for your website and your social media profiles. If you are not a design expert, no worries! Your agency can help you with the aesthetic component of your marketing.
5. It Can Help You Create Attractive, Relevant Content
Beyond aesthetics, the content you post needs to be interesting, entertaining, informative, and relevant to the needs of your prospects. Content can be anything from a Youtube video in which you explain your expertise to an Instagram photo of your team conducting business to a blog post in which you discuss a trending topic in your industry. Your agency can help you strategize what content to post and where to post it.
6. It Can Help You Understand and Manage Your Brand’s Reputation
Reputation management refers to being aware of how your brand is perceived and taking actions to ensure that prospects see it in a positive light. Your agency can help you track when and where your business is mentioned anywhere on the internet. It can also give you notifications about online reviews, so that you can respond to them as soon as possible.
For more information on reputation management, check out our blog post below:
7. It Can Identify Tools to Help You Understand Where Your Marketing Efforts Are Paying Off
One of the best things the internet has to offer your business is consumer data. By using web analytics, a digital media agency can help you identify which demographics are most likely to buy your services. From there, you can target these demographics in your campaigns.
As your marketing efforts develop, your agency can help you track how many people responded to your listings, and which campaigns led to the most sales. With this information, you can tweak your strategy to be even more effective.
8. It Can Help You Communicate With Customers Over Channels They Prefer
Reaching out to customers in certain ways can be awkward. For example, most people don’t want to be interrupted by a phone call during dinner. In the digital age, many people prefer to communicate over online channels, such as Facebook Messenger and email. Your agency can help you design effective email campaigns that will promote your services. It can also help you use the most popular apps to enrich your current business relationships.
For more information on the benefits of working with an agency that specializes in digital media, read our blog post here:
Partnering for Powerful Growth
A digital media agency is a great resource when it comes to outsourcing your marketing in a way that will be cost-effective and extremely successful. We can help you take advantage of all the potential the internet has to offer. Contact DM Collective in Calgary, Alberta, for more information on our services. We look forward to making your business shine online.