5 Marketing Agency Resources You Need to Watch in 2020

With the 2019 holiday season already nearly here, now is the perfect time to look ahead to 2020 and see what marketing agency resources to watch out for in the coming year. From technologies that change the way we do everything to adjustments in conventional paradigms, there’s one thing we can absolutely count on in 2020: things are going to change.

5 Marketing Agency Resources to Watch Out For

Content Marketing

Content marketing has been important for a while now, but the algorithms that Google and other search engines are developing are just making things better. At least, better for searchers! For you and every other business on the web, things just get more complicated.

Worthwhile content is key. Certain marketing agencies specialize in helping you find ways to “game the system,” with content that appears superficially helpful but doesn’t contain any real useful content once you get into it. This isn’t going to cut it much longer.

Your blog has to contain high-quality videos with detailed instructions of how to use and make the most of your products or services, blog content that is genuinely helpful and even inspirational, and extremely relevant links so readers can learn more.

Integrated Marketing

If you’ve been tackling all your different marketing channels one at a time, it may be time to rethink that strategy. People who love Twitter may be a bit different from people who spend most of their time on Instagram, so previous marketing efforts have concentrated a bit too much on the unique aspects of each channel while ignoring overall integration.

The businesses that will win in 2020 are those leveraging marketing agency resources to coordinate all of their marketing efforts across every channel. A unified marketing approach will be key in the coming year.

Creativity

Creativity has always been a crucial part of marketing, but a marketing agency with the resources to help you really think outside the box and make creative use of every new technology out there is going to be invaluable in 2020.

A multimedia approach to your marketing will change everything, and the company that can help use the newest VR and AR technologies or figure out how to integrate your marketing campaign with the Internet of Things will give you a leg up against the competition.

Better Statistics

As we get access to more and better data, hunting through it for the stats you really need takes expertise, time, and dedication. The results are well worth it. In the past, stats on a digital marketing campaign could be generalized and obscure, but in 2020 it’s going to be possible to figure specific ROI for every campaign.

Look for customer engagement, customer acquisition, and lead generation stats to become less important as budget efficiency and revenue impact become easier to determine.

Innovative Native Advertising

Ad blockers are hated by businesses and marketers, but beloved of Internet users everywhere. And let’s be honest, in some cases, it could be hard to find any relevant information in the sea of ads that used to pop up all over your webpage. Another problem facing marketers today is that Google, Twitter, and Facebook ads are increasingly viewed as untrustworthy. (How do you say that in Russian?)

In 2020, a successful marketing agency will be able to get you past these two problems and by building native ads that look natural and attractive. These ads will stand out where traditional ads get tuned out. They will blend so well into social media feeds that they’ll be almost impossible to distinguish from organic content. Crafting these kinds of ads is no easy task, but a great marketing agency can get you there.

Make the Most of Your 2020

Get in touch today with Digital Marketing Collective, the premier digital marketing company in Calgary. We have the resources you need to make 2020 the best year yet for your business.

September 23, 2019

5 Reasons Why a Red Deer Digital Marketing Agency Can Boost Your Business

When it comes to digital marketing, you have a lot of options. There are many places online that are looking for your business and make promises that they’ll increase your bottom line and get you more customers. Some of them may be able to do that, but probably not as well as a Red Deer digital marketing agency.

What Makes a Red Deer Digital Marketing Agency so Much Better?

They Are Local

If you’re a local business owner, then you want to work with a local digital marketing agency. This is because they know the area and the people and what they want. They speak the language and have been to the same places and seen the same sights. There’s a camaraderie there, and a Red Deer digital marketing agency can tailor campaigns that speak directly to the local people and get them to buy your products.

They Are Part of the Community

In addition to being local, they are also part of the community, which means they want to see businesses be successful and thrive. The more sales you are making, the more you can invest in the economy; and that makes Red Deer a wonderful place.

They Know How to Target Your Ideal Audience

Being local and part of the community means that a Red Deer digital marketing agency knows the best way to market your business to your target audience. They have a good idea of who would be interested in what you have to sell and know how to get them interested in buying. No matter who your ideal audience is, they’ll know how to talk to them and make your marketing campaign a success.

You Can Meet With Them in Person

Technology has been able to do some amazing things, including connecting us with people around the world. We can talk and share with friends and family at all hours of the night and day. While this allows us to catch up and get the latest news, it can also be isolating.

When it comes to promoting your business, you don’t want to feel isolated, especially from your marketing agency. It can be a big deal to be able to meet in person with your marketing partner, and a Red Deer marketing agency can make that possible.

When you’re working with a digital marketing agency, if you have an issue or problem with the campaign or you have questions, being able to ask in person can be reassuring. It’s hard to read intention or meaning on a screen; but when you can look a person in the eye, you know they are being honest and straightforward with you.

They Keep Up With the Latest Trends

Hiring a local marketing agency doesn’t mean you’re settling for second best. In fact, a good agency is always keeping up with the latest trends in digital marketing to ensure that your business is successful and you can attract and retain new customers. Remember, they live in the same area as you, so they want to see it thrive. By keeping up with the best techniques and developing campaigns that get results, they can ensure this happens.

They Have the Time

Probably the best reason to consider working with a Red Deer digital marketing agency is the fact that they have the time to take on this task. You are busy running your business, as you should be, so leave it up to marketing professionals to get your information in front of the right crowd.
Contact Digital Marketing Collective today and get the help you need to make your marketing campaigns a success.

September 16, 2019October 6, 2022

6 Pros and Cons of Finding a Digital Marketing Agency

When it comes to your business, you want to make sure you are doing everything you can to be successful. In the technologically advanced age we live in, that often means using digital marketing to attract new customers. Since this environment is ever-changing and could be confusing, you might be considering hiring a digital marketing agency.

This could be a good move for your business, but you need to make sure you are making the right decision. There are pros and cons to hiring a digital marketing agency, including those listed below.

Pros of Hiring a Digital Marketing Agency

Access to Industry Experts and Knowledge

If you don’t know a lot about digital marketing, then hiring a digital marketing agency is probably in your best interest. They spend their days figuring out which campaigns are going to be successful and the best ways to interact and engage with customers. They are up to date on the latest trends and can use that to create successful campaigns for your business.

Save Time and Money

Running a business can be a challenge and take a lot of your focus. If you are busy with that task, you probably don’t have a lot of time to think about marketing. You always have the option of hiring an in-house marketing person, but then you have to cover their salary and other full-time employee expenses, and that can be costly.

When you work with a digital marketing agency, they can spend all their time thinking about and planning for your marketing campaigns. You’ll still have to pay them for their services, but this is often less expensive than hiring a full-time (or even part-time) employee.

Greater Creativity

You or your employees are certainly creative; but marketing isn’t your focus. When it comes to marketing, a digital marketing agency can give you the specific creativity you need to succeed and get the new customers you need to increase your profits.

Cons of Hiring a Digital Marketing Agency

Your Business Isn’t Ready for New Customers

If you’re going to hire a digital marketing agency to get you new customers and sales, then you had better be ready for that to happen. If you fall behind on orders or don’t have enough employees to answer customer questions, this will make your business look bad. Make sure you have the employees and ability to handle the influx of new business that will be coming your way.

They Can’t Do It All

While a digital marketing agency will take on the bulk of the work for your campaign needs, you don’t get to check out entirely from the campaign or from making decisions. You still need to be invested and will have a say in the marketing decisions for your business. You’ll need to make sure you can get back to any questions in a timely manner and stay interested in how the campaigns are working.

They Can’t Make a Quick Fix

While it may be possible to see the results of a digital marketing campaign in a short amount of time, you can’t assume that the digital marketing agency is a quick fix for your campaign needs. To ensure that your business continues to thrive and that you attract and retain new customers, you have to be willing to invest in the plan that the company comes up with and look towards a long-term strategy.

Finding the Right Agency

If you think you’re ready to find a digital marketing agency to help you with your campaign needs, contact Digital Marketing Collective. They have the skills and expertise to help your business with all of your marketing needs.

September 9, 2019

5 Incredible Benefits of Using a Full Service Digital Marketing Agency

If you’re never considering hiring a full service digital marketing agency to help you with your business campaigns, there are many reasons why you should consider this option to get the most out of your marketing dollars.

Benefits of Partnering With a Full Service Digital Marketing Agency

In addition to finding more customers and increasing your bottom line, there are other benefits that come with working with a digital marketing agency. A few of these are listed below.

Promotion Across the Board

When you hire a smaller marketing agency to help you with your campaigns, they may be really good at doing one or two things, such as posting to social media, creating pay-per-click advertising, or blog posts. These are all important parts of creating a marketing campaign; but you should be doing more.

When you hire a full service digital marketing agency, they can help you with social media, advertising, and blog posts, as well as with other marketing items, including creating engaging content, compiling data about your customers, and tailoring campaigns to fit your specific needs.

Work With a Team

When you work with a digital marketing agency to help you with your campaigns, they will approach the task from a team perspective. You might have one person that you are always in contact with, but you may also have more than one person working on your campaigns. That means you have more people and creativity to make your marketing a success.

In addition, you will be included in the decisions. Since you know your company best and should be part of the process, this allows you to ensure that you are being presented to customers in the way that makes the most sense for you.

A Different Perspective

You know your business inside and out. You know what it takes to be successful; otherwise you wouldn’t have gotten where you are. While this has served you well in growing your business, sometimes having an outside perspective can give you an idea of what weaknesses you need to work on.

A full service digital marketing agency will look at your company from the outside in and share a different perspective on what you might need to get your success back on track. The agency wants to see you succeed, so they’ll create campaigns with that in mind; and you can’t overestimate the value of an outside, objective perspective.

Marketing Expertise

In addition to bringing a new perspective to your marketing campaigns, a full service marketing agency will also bring their expertise. You know how to run your business; but they know what it takes to market it. Digital marketing is always changing, and the agency has people who keep up to date with the latest trends and know what will work and what won’t.

Access to Advanced Technology

When you hire a digital marketing agency, not only do you get marketing expertise, but you’ll have access to the latest in technology. This can be incredibly beneficial in helping you tailor campaigns to the best audience, tracking how successful those campaigns are making changes if they aren’t, and gathering data about customers and their shopping behaviours.

Partnering With an Agency

There are many full service digital marketing agencies in your local area and throughout the internet, so finding one shouldn’t be hard. However, the goal isn’t to find just anyone, but to find that agency that will partner with your business, provide local expertise, and invest in helping you succeed. Contact Digital Marketing Collective today. We are a full service digital marketing agency committed to helping you be the best you can be.

September 2, 2019

5 Things to Look for in a Full Service Digital Marketing Agency

Deciding to hire a full service digital marketing agency to help you with your marketing needs could be a great move on your part. However, it’s not something that should be done on a whim or taken lightly. You want to make sure that you can work with the agency and that they have your best interests at heart. That’s why there are certain things you should look for before you sign on the dotted line.

Things to Look for in a Full Service Digital Marketing Agency

Before you start your search for a marketing agency, be clear about your own needs. This will help you find the agency that will help you attain your goals, as well as find someone who really listens to what you have to say and wants to see your company succeed. After you know what you’re looking for, you can start your search.

Expertise in Your Industry

There are a lot of industries in this world; each of them marketing differently. When you’re looking for a full service marketing agency, you’ll want to find one that has experience marketing in your industry. This will ensure that they can get your information to the right people in the right way. They should also know what will work and what won’t for your particular business.

The Most Up-to-Date Tools

More than likely, one of the reasons you are hiring a full service digital marketing agency is because they have tools that you don’t. If you want to be successful in your campaigns, you need to make sure they have the most up-to-date tools and they know how to use them. This will ensure that you are getting the most from the agency so you can promote your business effectively.

A Diverse Team

Having a diverse team means that more people can bring ideas and experience to the table. This gives you access to a variety of skills and expertise so that your campaign can be a success. The agency should have people who are skilled at SEO, content strategy, brand development, social media, design, reputation management, etc.

Plenty of Talent

This doesn’t necessarily mean that a larger agency is going to get you better results than a medium-sized one, but you need to know there are enough people on board to get the job done. Keep in mind that the size of the agency could play a role in how much you pay for their services. While the choice is ultimately up to you, make sure you’re working with a team that can offer enough people to do the job the way you need.

Prices You Can Afford

Speaking of pricing, this is something that is no doubt on the top of your mind. When you hire outside talent such as a full service digital marketing agency, you want to make sure that it is will be worth it and get you a return on your investment. Thus, when it comes to pricing, check to make sure that the agency is priced fairly for the services they offer.

Know Who to Work With

When you’re looking for an agency, you want to ensure that you will be able to work with them. The success of your campaigns is based on both of you having the same vision for your company. If the agency doesn’t listen to your ideas or you don’t feel comfortable with them, this will make the partnership uncomfortable.

If you’re ready to find a full service digital marketing agency, call Digital Marketing Collective today. They have the local expertise, the diverse talent, and prices you need to make your marketing campaign a success.

or call 1-888-577-7888