Posted on

Why a Calgary Digital Marketing Agency Is Your Best Bet for Local Support

From coordinating the supply chain to keeping projects within budget and keeping up with payroll, your plate is full. Keeping your Calgary business thriving takes constant attention, and it’s easy to let some aspects of marketing fall through the cracks. Hiring a dedicated marketing agency gives you access to the best marketing expertise without the need to hire on yet more full-time staff. That’s great; but which marketing agency should you choose? A local Calgary digital marketing agency, or one of the national or even international marketing services?

The big national companies that have a lot of money make a lot of claims, but in the end, a local agency is your best bet for local support.

Why a Calgary Digital Marketing Agency Is Your Best Bet

You’re Always Talking to Someone Qualified

When a big marketing agency spread across multiple time zones offers “24/7” support, you have reason to be suspicious. In many cases, what they mean by this is that they’ve hired people across the country, and sometimes on the other side of the world, to be available on chat or by phone during working hours in their own time zone. Then, no matter who calls them or from where, there’s someone to answer the phone. But are the people on the phone actually experts with detailed knowledge of your account?

If you happen to call during normal business hours at the main office, there will be someone to talk to, but otherwise, you might be talking to someone who can’t actually give you any personalized help. They can make a note of your issue and make sure someone gets back to you, but in the end, you might be paying extra for a service that doesn’t really exist. In contrast, a local Calgary digital marketing agency keeps the same hours you do, and in the same time zone, and when you call there’s always someone on the other line who knows all about your situation.

You’ll Get Help More Quickly

A big national marketing agency, even if you reach them immediately, may not be able to send someone over right away to discuss your needs or help you change up your strategy. It could take a few days, particularly if you’re a small or medium-sized business. A national agency is going to prioritize their time and effort by who has the biggest account and which clients are in the markets they get the most out of.

Your local marketing agency is committing to thriving in the same community that you work in. That means providing great service to businesses like yours in Calgary. There’s never any reason for them to hesitate to meet and every reason to help you tweak your strategy until you’re perfectly happy with it.

You’ll Work With People in the Know

Every region moves to its own rhythm. There are particular times of the year and certain holidays that are more important to business than another and city-specific events that provide unique challenges or opportunities. A big national marketing agency doesn’t have its finger on the pulse of where you operate.

Your local Calgary digital marketing agency, on the other hand, knows what’s going on where you live. They know when a certain time of year will be more crucial to your business or when a special event is planned. They can help you quickly change up your marketing tactics to maximize opportunities and know when they shouldn’t distract you because you need to focus your attention.

Get the Best in Local Marketing Support

Our local Calgary marketing agency is adaptable and ready to help you thrive in the community we all share. For access to the best in marketing expertise and local support you can count on, contact the Digital Marketing Collective today.

Posted on

9 Surprising Stats That Will Help You Choose a Digital Marketing Agency in Calgary

Is your business making the most of digital marketing? If you’re not investing much in digital marketing yet or aren’t seeing the results everyone seems to be talking about, the issue could be choosing the right digital marketing agency in Calgary. There are some surprising stats that illustrate just how crucial it is to work with the best.

9 Surprising Stats You Need to Know

1. The Importance of Video

Including a good video on your website landing pages can increase conversions by 86%. That’s an increase worth shooting for; the trick is producing quality, relevant videos that will grab those conversions. You need digital marketers who know your industry, know what will appeal to your local customers, and have the expertise to produce what you need.

2. Conversions vs Outreach

It only costs $1 to convert a customer: the real expense, $92, is in acquiring them. While you do need some help making those conversions happen, where you especially can’t afford to waste money working with anyone less than the best is in outreach.

3. SEO

Did you know that 90% of people who conduct an Internet search haven’t made up their minds before they start? The vast majority of searchers are open to being swayed by your effective digital marketing campaign. Are they?

4. Longtail Keywords

One of the key reasons to find the right digital marketing agency in Calgary is the importance of keywords. Short, generic keywords are almost impossible for a small or medium-sized business to rank for, but longtail keywords are easier. But when 50% of search queries are 4+ words long, do you have the time, expertize, and resources to discover exactly which of these phrases are the right ones?

5. Security

Well over 80% of people will not buy something if they’re on an unsecure website. Not only does your website have to be actually secure; you also have to make that clear to everyone who visits your site.

6. Mobile Users

More than half of smartphone users discover a new company or product when they search with their mobile phones. You want to be one of the first products popping up, but getting into that position takes expert help and professionals dedicating to keeping up with all the changes in search algorithms and SEO in general.

7. The Competition

Your competition is planning on investing more in digital marketing, threatening to leave behind anyone who doesn’t take digital marketing seriously enough. 61% have made better SEO and a greater organic presence their top marketing priority.

8. Paid vs Organic

Internet consumers are wise to the paid advertisements and don’t trust them. After all, if they wanted to see paid advertisements, they could go a bit early to the movies. When they go online, they’re looking for organic results with trustworthy reviews, and research shows that nearly 80% of searchers will only look at organic results.

9. Beyond Facebook

Facebook is still crucially important, with nearly 2.4 billion active monthly users, but it’s not going to hold its position at the top forever. Only about half of teens are using Facebook these days, and Facebook recently had to admit that around 270 million of its profiles aren’t even real. You need professional marketers who can make the most of Facebook while also helping you broaden your social media presence to other key platforms.

Your Digital Marketing Agency in Calgary

See for yourself the difference an experienced, local digital marketing agency can make for your business and contact DM collective today. We have our fingers on the pulse of the digital landscape and can help you get the results you need.