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Month: July 2019

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5 Tips to Locating the Perfect Marketing Agency In Calgary in 2019

Are you a business in the Calgary, Edmonton, and Red Deer area looking for a digital marketing agency to take charge of your promotion efforts? Partnering with a full-service marketing agency in Calgary can benefit ambitious businesses by outsourcing the work of promotion to those who know it best – leaving you more time to focus on your product. You’ll also have a partner in your corner to bounce new ideas off and to provide an extra pair of hands for troubleshooting and emergency fixes.

We’re DM Collective, a full-service digital marketing agency in Calgary, Alberta offering a wide range of marketing services to companies focused on their online presence. Our specialties include search engine optimization, website development, social media marketing, and search engine marketing through Google and Bing. We’re taking on new clients in the Calgary area, so read on to find out all the tips you need to locate the perfect marketing agency in Calgary and beyond.

5 Tips to Locating the Perfect Marketing Agency in Calgary in 2019

How Do Their Client Relationships Work?

The first step when investigating a digital marketing agency is to locate their past clients and make sure they had a satisfactory experience. We’re a local agency and our clients are in the area, so we have many happy current and former clients willing to share their stories. A digital marketing agency should have a client-centered approach different for each client and business plan according to their needs, and we’re open to both ongoing and one-time arrangements.

Visit the Office

Arranging a deal through the internet or the phone may be quicker, but there’s no substitute for visiting a marketing agency’s office and seeing how they work. A successful agency will have a positive work environment with an organized structure and a welcoming feel. The first meeting can be over the phone or through email, but before a deal is signed, both parties should understand how the other works.

Discuss the Business Plan

Few things are more important to a successful client-agency relationship than transparency, so frank talk about both sides’ expectations should be part of the early meetings. Explain what you’re looking for out of an agency, and ask the agency what they want out of a client. Sometimes a qualified agency won’t be a good match for a specific business – but a flexible agency should be open to working with a client and customizing their business plan.

What Is Their Specialty?

A full-service digital marketing agency has a wide slate of digital services, but not every company needs the full menu. Finding out what a company considers their specialty is a big step in determining the right agency for your brand. If your website is already strong and optimized for mobile, you may not need a company specializing in web design – but a marketing-focused agency may be ideal.

Look for Transparency

No marketing plan is without its unexpected hiccups, and you may need your digital marketing agency for unexpected services. Before signing on, make sure all eventualities are discussed and all services have a price and business plan. This should include emergency services in the case of a sudden website outage, where having prompt service can save a small business from losing valuable sales.

Your Full-Service Digital Marketing Solution in the Calgary Area

If you’re looking to upgrade your digital marketing efforts, turn to the Calgary and Edmonton area’s best professionals. Our experts stand ready to work with you to create a personalized digital marketing plan for your business. Contact DM Collective for more information on our services or to set up a consultation today.

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The 5 Qualities Every Marketing Agency in Calgary Should Have

If you run a business in the Calgary and Edmonton area and are rolling out a comprehensive marketing strategy, partnering with a marketing agency in Calgary can give you an edge over your competition. By teaming with an expert, you’re freeing up your team to concentrate on product development while putting your advertising and digital marketing strategy in the hands of the people who do it best. The Calgary business scene is coming up fast, and the right partner can give you an advantage in standing out from the crowd – but only if you pick a marketing agency in Calgary with the right qualities.

We’re DM Collective, a full-service digital marketing agency offering a wide range of marketing services including social media marketing, website design, and search engine optimization. We believe that every business needs a superhero, and we’re ready to be that hero for you with an integrated dashboard and one-on-one meetings. Read on to discover everything you should want out of a digital marketing agency in Calgary, and why we fit the bill.

The 5 Qualities Every Marketing Agency in Calgary Should Have

Understanding of Client and Customer

Every marketing campaign is different, and a good marketing agency will tailor each campaign to the intended audience. That’s why DM Collective’s strategy of a one-on-one meeting with prospective clients is so beneficial – we want to know about your company and your target audience, rather than deploying a one-size-fits-all strategy. An authentic and successful brand comes from understanding the customer’s needs and desires before delivering the first ad.

We Never Stop Learning

The digital marketing world is one of the fastest-growing and fastest-changing in business, and keeping up with those sudden advances is the key to success. Being first to an innovation can be the difference between business as usual and a quantum leap forward for a business, which is why we place an emphasis on keeping our talent current. We provide our employees the resources to master new skills, technologies, and social media platforms before our competitions stake their claim on it.

Transparency and Communication

We understand that our clients want to see proof that their marketing campaign is delivering results, and waiting for the sales to come in isn’t the most efficient way. That’s why we use the best statistical tools in the business to analyze your clicks, conversions, and interactions to guarantee your company is reaping the benefits of our efforts. We’re happy to arrange a one-on-one meeting to go over the latest statistics during your campaign.

Creativity and Versatility

If you’re in a crowded field, you will be up against a hundred similar ad campaigns all trying to get attention by doing the same thing. That’s where we stand out from the crowd – we focus on unique, content-driven marketing campaigns that pull people to your site and pages and keep them there with engaging and relevant posts. We handle all parts of the digital marketing experience, from optimizing your website for mobile to writing memorable blog posts.

Customer-First Flexibility

We know that every company has different needs and different resources, which is why we don’t push you into an all-inclusive plan. We’re here to develop a digital marketing strategy that works for you – we have clients who work with us for short-term campaigns or website redesigns, and we have clients with years-long strategies. At your initial consultation, you lay out your needs and we collaboratively develop a package. 

Your One-Stop Solution for Marketing in Calgary

If you’re ready to take your company’s marketing efforts to the next level, DM Collective is taking on new clients in the Calgary and Edmonton area. Contact us for more information on our services or to set up a one-on-one consultation today.

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Digital Marketing 101: 5 Things NOT to Do

Many companies try to do their own digital marketing rather than hire a full-service agency to take that work off their hands, and while they save money, they lose out on the expertise of a marketing specialist. That leads to common and costly mistakes that can keep a new company from reaching its full potential at a critical stage of development. The most common digital marketing mistakes are mistakes of both omission and commission, and they can build for a while unless you have a second set of eyes to alert you to these common pitfalls.

We’re DM Collective, a full-service digital marketing agency serving businesses in the Calgary and Edmonton areas and are offering a full range of online services including search engine optimization, website design, social media marketing, and ad campaigns. We believe every business needs a superhero, and we want to be yours with a user-friendly centralized dashboard and one-on-one meetings to give you an involved look at the results of your campaign. Read on to discover the most common digital marketing mistakes companies make – and how we can help you avoid them.

Digital Marketing 101: 5 Things NOT to Do

Pigeonholing Your Business

Many companies make the mistake of thinking because they know who their demographic is, they don’t have to appeal to anyone else. That leads to limited social media campaigns focusing only on one major platform, which may work to get the word out among the core audience but doesn’t give the company much room to grow. A savvy company will maintain a presence on all major sites and a healthy email list, because one satisfied customer in an unexpected place can become many thanks to word of mouth.

Using SEO Shortcuts

SEO, or search engine optimization, is the area of online marketing that most companies try to do without a specialist. While the use of keywords to drive traffic is something anyone can learn, mastering it is much trickier. Many companies use out-of-fashion tactics like spamming, keyword stuffing, and hidden text to attract searches. Not only does this not deliver lasting results, it can get the company penalized by Google.

Misreading the Room

Social media marketing is a delicate game, and many companies have tripped over themselves trying to tie into a trend or commemorate an event and wound up offending their customer base. Several times a year major brands have to apologize for ill-timed marketing campaigns that trivialized serious issues. The best way to avoid this is a second pair of eyes to figure out the right tone for a tricky subject.

Spamming Content

Keeping your website and social media pages stocked with content is important, but it’s better to have quality content than a large quantity of mediocre content. It’s common for new, active websites to pump their blogs full of short, repetitive posts that don’t hold readers’ attention. The better strategy is to cultivate strong, relevant content that readers will feel compelled to read through then share, spreading your content beyond your own social media accounts.

Many of these mistakes are the product of inexperienced businesses trying to establish themselves in the crowded online marketplace. A full-service digital marketing agency has run many similar campaigns and knows how to avoid these common pitfalls. Contact DM Collective for more information on our services or to set up a consultation today.

Not Engaging Regularly

You can have social media pages on all the major websites and post regularly, but you’re missing out on a major opportunity if you don’t have someone regularly engaging with customers. It’s common for interested parties to come on a Facebook, Twitter, or Instagram page to leave a question and that question goes unanswered for days on the under-attended page. Regular interaction with interested parties keeps your page active and turns curious passersby into customers.

Digital Marketing – What TO Do

Many of these mistakes are the product of inexperienced businesses trying to establish themselves in the crowded online marketplace. A full-service digital marketing agency has run many similar campaigns and knows how to avoid these common pitfalls. Contact DM Collective for more information on our services or to set up a consultation today.

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Digital Marketing Myths: The 5 Most Misunderstood Facts

If you’re running a business with a major online presence in the Calgary and Edmonton area, partnering with a full-service digital marketing firm can take the hard work of mounting an online marketing campaign off your plate and leave it to the professionals. However, to get the most out of your marketing partnership, it’s important to have reasonable expectations and know what to expect from a full-service firm. There are many misunderstandings and myths surrounding the world of digital marketing, and before entering a partnership it’s key to dispel them.

We’re DMC (Digital Marketing Collective), a Calgary-based full-service digital marketing firm offering a wide range of services including website design, social media marketing, website optimization, and search engine optimization. Our clients enjoy one-on-one meetings, a client-centric approach to designing marketing plans, and a streamlined single-dashboard interface that lets you control your campaign from a central location. We believe every business needs a superhero, so let us be yours and read on to discover the most misunderstood facts about digital marketing.

Digital Marketing Myths – The 5 Most Misunderstood Myths

Online Ads are the Only Important Factor

Establishing your presence on popular sites is key to increasing your visibility, but it’s only one part of an overall marketing plan. A balance of social media marketing, blog content, and positive online reviews are essential to building your online presence. Consumers primarily go online for information on products and businesses, and it’s important to have that information ready for them in key locations – which is why our company focuses on an all-encompassing marketing plan to establish your online presence.

Email Marketing Is Passe

Many digital marketing firms neglect the email marketing strategy because it’s the oldest and least visible path to raising your profile, but this is a critical mistake. Email marketing might not reach as large an audience as social media marketing, but it’s ideal for engaging with your most loyal customers. Those who subscribe to your email list get first access to information about your new initiatives and products, letting them get the word out for you.

One Social Media Site Is Enough

Many companies choose one social media network – Facebook, Twitter, or Instagram – and manage a profile there while neglecting the others. This is common for companies aimed at a specific demographic – Facebook skews older, while Instagram is best for young influencers – but it closes you off to a large potential audience. Only by maintaining a presence on all major social media networks can you cover your business for all potential customers.

SEO Is Easy

SEO, or Search Engine Optimization, is a key part of raising your company’s profile on major search engines like Google. Done by using keywords to drive traffic to your site and ensure that people searching the keyword see your business first, it’s a mix of strategic keyword use and creating content that will keep people on your site once they visit. Many people try to do SEO solo, but an expert knows how to make your content stand out from the many people with similar content.

Negative Reviews Are Always Bad

Too many companies react to negative reviews by trying to remove them – or worse, getting into a public dispute with the reviewer. Handled well, a negative review can be turned into a positive by productive, private engagement with the reviewer. By addressing their complaints, you not only learn valuable information about where your company can improve, but you potentially turn a detractor into a supporter.

The Key to Digital Marketing Success

When you understand the myths surrounding online marketing, you’re better able to avoid them by partnering with a full-service firm. Contact DM Collective for more information on our services or to set up a one-on-one consultation today.

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