Search Engine Optimization
SEO Consultants play a key role in helping business owners generate more exposure to their local businesses. As a result, you generate more leads and sales. As a business owner in Calgary, you know how competitive the market can be. It’s important to make sure your website is ranking at the top of search engines so potential customers can find you. But how do you do that? That’s where we come in. We’re Calgary’s leading Search Engine Optimization consultants and we specialize in on-page and off-page optimization.
Calgary is a highly competitive market for businesses. If you want your business to succeed, you need to make sure that potential customers can find you online. That’s where SEO comes in.
SEO Services
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). The higher your website ranks, the more likely people are to find it when they’re searching for businesses like yours. And when people can find your business, that means more customers and more revenue for your business.
But SEO isn’t a one-time thing—it’s an ongoing process. In order to stay ahead of your competition, you need to continually invest in SEO. That’s where our team at Digital Marketing Collective comes in. We offer comprehensive SEO services that help local Calgary businesses improve their online presence and build their brand.
Here are the top 5 reasons why you should use our services:
1. We’ll help you increase your website’s visibility.
2. We’ll help you improve your search engine rankings.
3. We’ll help you drive more traffic to your website.
4. We’ll help you increase your leads and sales.
5. We’ll help you save time and money in the long run.
On-page optimization is the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page optimization focuses on both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which focuses on external signals (from other websites) that impact a webpage’s ranking position. – Moz
Some common on-page optimization techniques include:
1. Optimizing title tags and meta descriptions
2. Adding keywords throughout your content
3. Creating an XML sitemap
4. Ensuring your website is mobile friendly
5. Adding social sharing buttons to your content
Off-page SEO techniques are used to influence a website’s position in the search engine results pages (SERP). Unlike on-page Search Engine Optimization, which refers to factors that have an effect on your own site, off-page SEO refers to actions taken outside of your website that can impact its performance in SERPs – most commonly known as ‘link building’ or ‘backlinking’.- Moz
Some common off-page optimization techniques include:
1. Creating high-quality content
2. Promoting your content on social media
3 Social bookmarking and directory submissions
4 Guest blogging
Local SEO
You know how important it is to appear in the Google Maps listing. After all, this is one of the most clicked-on areas of the search results. And appearing in the top 3 can mean a huge boost in traffic to your website. So how do you make it happen? Read on to find out.
1. Optimize Your Google My Business Listing
The first step is to make sure that your Google My Business listing is optimized. This includes ensuring that all of your information is up-to-date and accurate. You should also include relevant keywords in your business description, as well as images and videos that showcase what your business has to offer.
2. Get Reviews & Testimonials
Another great way to boost your local SEO is to get reviews and testimonials from satisfied customers. These can be posted on your website or on popular review sites like Google, Yelp, and TripAdvisor. Make it easy for customers to leave reviews by providing links on your website and promoting them on your social media accounts.
3. Create Content Related to Your Location
Another great way to boost your local SEO is to create content related to your location. This could be anything from blog posts about the best places to eat in Calgary or articles about local events and attractions. By creating this kind of content, you’ll be more likely to rank high in local searches.
4. Optimize Your Site for Mobile
Finally, it’s important to optimize your site for mobile devices. These days, more and more people are using their smartphones and tablets to search the web. So if your site isn’t mobile-friendly, you’re likely losing out on a lot of potential traffic. To ensure that your site is optimized for mobile, make sure it’s designed responsively and that all of your content is easily accessible on smaller screens.
Link Building
One of the most important aspects of SEO is linking building. Linking building is the process of creating links from other websites back to your own. These links are also known as backlinks. Backlinks are important because they help improve your website’s authority and credibility in the eyes of search engines like Google. The more high-quality backlinks you have pointing to your website, the higher your website will rank in the search results.
Why Are Backlinks Important?
Backlinks are important because they act as digital votes for your website. The more votes (or backlinks) your website has, the more credible it appears to search engines. Search engines view websites with a lot of backlinks as being more authoritative and trustworthy than those with fewer backlinks. Therefore, they are more likely to rank those websites higher up in the search results.
How Can I Get Backlinks?
There are a few different ways to get backlinks for your website. One way is to reach out to other websites in your industry and ask them to link to your website. This can be done by writing guest blog posts or sending emails asking for links. Another way to get backlinks is to create high-quality content that other people will want to link to. This could include infographics, blog posts, or even videos. If you produce content that is genuinely valuable and interesting, other people will naturally want to link to it.
Digital Marketing Services
We are a full-service digital marketing company. In fact, we are one of the top digital marketing companies in Canada.
Digital marketing is the process of using online channels to promote your business. This can include everything from your website and social media accounts to online directories and pay-per-click advertising. The good news is that digital marketing is very effective for small businesses. In fact, local businesses often have an advantage over national brands when it comes to digital marketing because they can target their campaigns specifically to people in their area.
Here are three tips for getting started with digital marketing for your local business:
1. Start with Your Website
Your website is often the first point of contact between you and potential customers, so it’s important to make a good impression. If your website is out of date or difficult to use, people will likely move on to a competitor’s site instead. Make sure your website is up-to-date, mobile-friendly, and easy to navigate. Include clear calls to action on each page so visitors know what you want them to do (e.g., “Buy Now,” “Book Online,” etc.). And don’t forget to include your contact information prominently on your site so potential customers can reach you when they’re ready to buy.
2. Get Listed in Online Directories
Online directories are a great way to promote your business and boost your visibility online. When people search for businesses like yours on Google, Yahoo, or Bing, they’ll see your listing come up in the search results along with your address, phone number, and website link. Many online directories are free to list in, but there are also some paid options that may be worth considering if you want even more exposure.
3. Use Social Media
Social media is a great way to connect with potential and current customers, build relationships, and promote your business online. If you’re not already on social media, now’s the time to set up accounts on Facebook, Twitter, and Instagram (at the very least). Once you’re up and running, make sure you’re posting regularly and engaging with people who comment on or share your posts—the more active you are on social media, the more likely people are to remember your business the next time they need something you sell or offer.
Conversion Optimization
Looking for ways to increase your sales and conversions? You might be wondering what conversion optimization is and why it’s so important. Keep reading to learn everything you need to know!
Conversion optimization is the process of making changes to your website with the goal of increasing your conversion rate. Your conversion rate is the percentage of visitors to your website who take an action that you want them to take, such as making a purchase or subscribing to your email list.
Conversion optimization (CRO) matters because it can have a big impact on your bottom line. Even a small increase in your conversion rate can lead to more sales and more revenue for your business. Additionally, conversion optimization is important because it can help you improve the ROI of your marketing campaigns.
For example, let’s say that you’re running a Facebook ad campaign and you’re spending $100 per day on ads. If your conversion rate is 1%, then you’re generating 1 sale for every 100 visitors that come to your website from your Facebook ads. However, if you were able to increase your conversion rate to 2%, then you would be generating 2 sales for every 100 visitors. This means that you would be doubling your sales while still spending the same amount of money on advertising.
Now that you know why CRO matters, you might be wondering how you can actually increase your conversion rate. There are a number of ways that you can do this, but some of the most effective methods include:
– A/B testing different versions of your website
– Creating compelling offers
– Offering discounts or coupons
– Improving your website’s design
– Creating more targeted landing pages
– Creating social proof elements like testimonials or customer reviews
Who are the top SEO Companies in Calgary?
The top SEO companies according to their online presence in Calgary are:
Grow Me Marketing
Marvel Marketing
Konstruct Digital
Web Design
Word-of-mouth is key to driving traffic to your store or website. But what happens when potential customers search for your business online and can’t find you? Or worse—what if they find you but your website is outdated and difficult to navigate?
That’s where good web design comes in. By investing in a modern, responsive website design, you can make sure that your local business is visible online and easy to find when potential customers are searching for products or services like yours.
Good web design doesn’t have to be expensive, but it is worth investing in if you want your business to thrive.
Web design encompasses much more than just the look of your website. It also includes things like user experience, navigation, and overall functionality. In other words, good web design makes it easy for people to find the information they’re looking for on your site and navigate from one page to another without any issues.
First and foremost, potential customers are going to judge your business based on its website. If your website is poorly designed, potential customers will give you a very low ranking—and they’ll go elsewhere for goods or services similar to what you offer.
On the other hand, if your website is easy to navigate and provides visitors with a positive user experience, they’ll be more likely to do business with you. They’ll also be more likely to recommend you to their friends and family members.
In short, good web design helps businesses in Calgary succeed by making it easy for potential customers to find what they’re looking for and encouraging them to convert into paying customers.
So, what exactly makes a good website? While there are many factors that contribute to an effective website design, some of the most important include:
• A Mobile-Friendly Design: More people than ever are using their smartphones and tablets to browse the internet. That’s why it’s essential to make sure your website is designed for mobile devices. Otherwise, you risk losing out on a lot of potential customers.
• Easy Navigation: Your website should be easy to navigate so that visitors can find what they’re looking for quickly and easily. Use clear titles and descriptions, and include a search bar if your site has a lot of content.
• Effective Use of White Space: White space doesn’t necessarily have to be white—it just refers to empty space on a webpage. too much crowded text can be off-putting for visitors, so make sure there’s plenty of white space on each page of your site.
Web Development
A back-end web developer is someone who specializes in the back-end functionality of websites. In other words, they make sure that the website looks good and functions properly. A back-end developer will take your site from the initial design stage all the way through to launch. And once your site is up and running, they’ll provide ongoing maintenance and support.
There are many reasons why your local business needs a back-end web developer. Firstly, they will save you time and money. A back-end developer can take care of everything related to your website, so you can focus on running your business. Secondly, they will make sure that your website is optimized for search engines. This is important because it will help potential customers find your website when they are searching for businesses like yours. Thirdly, a back-end developer will ensure that your website is secure and reliable. This is essential because you don’t want your website to crash or be hacked. And lastly, a back-end developer will provide ongoing support and maintenance for your website. This means that you can rest assured knowing that someone has got your back if anything goes wrong with your site.
Digital Strategy
A lot of small business owners think having a website is all they need to do to be “digital.” But in today’s day and age, that’s simply not the case. Your customers are online, and if you’re not meeting them there, you’re missing out on a lot of potential business.
A digital strategy is an integrated plan that sets out how you will use digital technologies to achieve your business goals. It includes everything from your website and social media presence to your email marketing and online advertising. In other words, it’s your game plan for how you’re going to win online.
Why You Need a Digital Strategy
There are a few key reasons why having a digital strategy is so important for businesses today:
1. Your Customers Are Online
If you’re not present where your customers are, you’re missing out on opportunities to engage with them and win their business. According to the 2020 Canadian Digital Consumer Report, 77% of Canadians are now shopping online – and that number is only going to increase in the years to come. If you want to stay ahead of the curve, you need to be where your customers are – and that’s online.
2. You Need to Stand Out from the Competition
These days, it’s not enough to simply have a website. With over 1 billion active websites currently on the internet (and counting), if you want to stand out, you need to make sure your site is well-optimized and offers a great user experience. Additionally, you need to make sure your site is mobile-friendly and loads quickly – two things that are increasingly important to consumers when they’re making purchasing decisions online.
3. You Need to Be Found Online
Just because you have a website doesn’t mean people can find it. In order for your site to show up in search results, it needs to be properly optimized for SEO (search engine optimization). This means using the right keywords throughout your site so it comes up when people are searching for the products or services you offer.
Conclusion:
If you want to stay ahead of the competition, it’s important to make sure your website is optimized for search engines. At Digital Marketing Collective, we specialize in both on-page and off-page optimization techniques that will help improve your website’s visibility, traffic, and overall performance in search engine results pages. Contact us today for a free consultation!
