Online reviews. They can be a bonus or bane for many local businesses, but in the end they simply cannot be avoided. Today’s consumer is educated and informed unlike any before, and to not secure reviews on directories, social networks, and other online resources is like leaving your chips off the table. If you’re not on the game, you can’t be competitive, and if you’re not competitive you most certainly won’t win. But we know, you’re still wary of opening up your business to public opinion, which is why we’re here with insight into why it is essential to secure online reviews, no matter what it is that your company offers.