In varying capacities small and medium businesses alike depend upon their website for customer/client acquisition. For some, it’s where sales happen. For others, it’s a pure marketing tool. At the very least, it’s a channel where which prospective customers/clients validate and vet the relevance of an SMB to provide for their needs. And one way they do this, is through Google search. There’s no need to go into much more background than that because you already know how important it is to rank above the fold on that very first page – the promised land. This ambition does not falter.
What does adjust however, is what is required to reach and maintain that top spot. Year after year, month after month, and even day after day the search engine evolves. If your website does not advance along with it, it’s position on any given results page (SERP) will change too, and not for the better. In response, Digital Marketing Collective is here to provide you with insight into recent and ongoing developments with the world’s favorite search engine so that you can adapt accordingly.