At the start of the new year we released an article titled, Understanding Google Search in 2019 – What You Need to Know. Are we repeating ourselves here with today’s topic? To some extent, perhaps, but the intent of this article to provide you with practical and tangible steps that you (and/or your development team) can take today, to take corrective action and adapt to the SEO changes that are happening at this very moment.
We’re also leaving out the tried and true search engine ranking factors. You already know that you need to update your website with engaging and useful content on a weekly basis, and that you need to secure backlinks from high authority websites while remaining active on social networks. Instead, we’re going to reflect on what many SMBs don’t already know, or know enough about, so that they can adjust their online marketing strategy accordingly.
4 Practical Changes That Your SEO Strategy Needs to Adopt Today to Remain Competitive on Search in 2019-20 and Beyond
Continue reading “SEO Changes for 2019-2020”
In varying capacities small and medium businesses alike depend upon their website for customer/client acquisition. For some, it’s where sales happen. For others, it’s a pure marketing tool. At the very least, it’s a channel where which prospective customers/clients validate and vet the relevance of an SMB to provide for their needs. And one way they do this, is through Google search. There’s no need to go into much more background than that because you already know how important it is to rank above the fold on that very first page – the promised land. This ambition does not falter.
What does adjust however, is what is required to reach and maintain that top spot. Year after year, month after month, and even day after day the search engine evolves. If your website does not advance along with it, it’s position on any given results page (SERP) will change too, and not for the better. In response, Digital Marketing Collective is here to provide you with insight into recent and ongoing developments with the world’s favorite search engine so that you can adapt accordingly.
3 Things Your Business Needs to Know About Google Search in 2019 So You Can Get Ahead of the Competition
Continue reading “Understanding Google Search in 2019 – What You Need to Know”