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9 Surprising Stats That Will Help You Choose a Digital Marketing Agency in Calgary

Is your business making the most of digital marketing? If you’re not investing much in digital marketing yet or aren’t seeing the results everyone seems to be talking about, the issue could be choosing the right digital marketing agency in Calgary. There are some surprising stats that illustrate just how crucial it is to work with the best.

9 Surprising Stats You Need to Know

1. The Importance of Video

Including a good video on your website landing pages can increase conversions by 86%. That’s an increase worth shooting for; the trick is producing quality, relevant videos that will grab those conversions. You need digital marketers who know your industry, know what will appeal to your local customers, and have the expertise to produce what you need.

2. Conversions vs Outreach

It only costs $1 to convert a customer: the real expense, $92, is in acquiring them. While you do need some help making those conversions happen, where you especially can’t afford to waste money working with anyone less than the best is in outreach.

3. SEO

Did you know that 90% of people who conduct an Internet search haven’t made up their minds before they start? The vast majority of searchers are open to being swayed by your effective digital marketing campaign. Are they?

4. Longtail Keywords

One of the key reasons to find the right digital marketing agency in Calgary is the importance of keywords. Short, generic keywords are almost impossible for a small or medium-sized business to rank for, but longtail keywords are easier. But when 50% of search queries are 4+ words long, do you have the time, expertize, and resources to discover exactly which of these phrases are the right ones?

5. Security

Well over 80% of people will not buy something if they’re on an unsecure website. Not only does your website have to be actually secure; you also have to make that clear to everyone who visits your site.

6. Mobile Users

More than half of smartphone users discover a new company or product when they search with their mobile phones. You want to be one of the first products popping up, but getting into that position takes expert help and professionals dedicating to keeping up with all the changes in search algorithms and SEO in general.

7. The Competition

Your competition is planning on investing more in digital marketing, threatening to leave behind anyone who doesn’t take digital marketing seriously enough. 61% have made better SEO and a greater organic presence their top marketing priority.

8. Paid vs Organic

Internet consumers are wise to the paid advertisements and don’t trust them. After all, if they wanted to see paid advertisements, they could go a bit early to the movies. When they go online, they’re looking for organic results with trustworthy reviews, and research shows that nearly 80% of searchers will only look at organic results.

9. Beyond Facebook

Facebook is still crucially important, with nearly 2.4 billion active monthly users, but it’s not going to hold its position at the top forever. Only about half of teens are using Facebook these days, and Facebook recently had to admit that around 270 million of its profiles aren’t even real. You need professional marketers who can make the most of Facebook while also helping you broaden your social media presence to other key platforms.

Your Digital Marketing Agency in Calgary

See for yourself the difference an experienced, local digital marketing agency can make for your business and contact DM collective today. We have our fingers on the pulse of the digital landscape and can help you get the results you need.

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6 Signs You Need Help With Your Digital Marketing

Digital marketing is key to the 21st-century entrepreneur; but that doesn’t mean it’s easy. With search engines changing their algorithms on a regular basis and the Internet itself adjusting regularly, it can be hard for the average company to keep up. After all, your main concern is your own business and how to run it. Do you need digital marketing help? Here’s how to tell:

6 Signs You Need Digital Marketing Help

You Keep Running Out of Time

Marketing is a time commitment. This was true 50 years ago when marketing was all about signs and hard copy. It’s still true today in the digital age. If you are swapped with keeping up with your own business, even something as simple as providing an update to your blog can seem out of reach. If you find yourself constantly running out of time when it comes to digital marketing, it might be time to reach out for some help.

You Don’t Get Enough Conversions

One of the most common digital marketing misunderstandings is the belief that traffic equals sales. That isn’t always the case. Sometimes people come to your website and look around dmcollective.ca because you have a video or some other content that applies to everyone across the board.

To fix this, you have to have a mobile-friendly design that offers compelling reason for visitors to take an action. You have to answer your visitors’ real questions, provide content that is relevant to the visitors at your sites, and lead people into the conversions that you need.

You Don’t Have a Clear Plan

How do you optimize your website, your social media presence, and your paid channels to reach your target audience in an effective way? You need an integrated plan that covers all of these issues and more. You need digital marketing help to set up a plan to get you where you want to go.

You Are Not Growing

To succeed, a company should plan to grow around 7% to 8% every year. If your company is not going at this rate or close to it, one of the most likely problems is a failure to attract customers.

Repeat customers are great. But they are only a certain percentage of your business and they only last for so long. You have to constantly attract new customers. If you are having trouble doing so, you might need digital marketing help.

Digital Marketing Isn’t Your Jam

You are a professional in your field. You aren’t expected to have a lot of experience in marketing. If you outsource your marketing campaign, you’re putting your marketing future in the hands of people with the expertise and experience to give you what you need.

You Notice That Your Content Is Not Interesting

When people get on the Internet they want either something relevant to their needs or something interesting. You probably have a general idea of how to offer something relevant. It’s more difficult to come up with something interesting that will grab visitors’ attention. You have to dedicate time and resources to create the high-quality content that will bring people to your pages and then keep them there once they realize you have something to offer.

Conclusion

Be authentic, but don’t go too far with pictures and videos of your dog! Authentic content is a great way to grab people who might otherwise not visit your website, but this kind of contact hooks you up with people who may have no interest in what you have to sell. Getting hits is not the main reason to be on social media. Getting hits should be just the first step in expanding your brand and making it easier for people to find you. At DM collective, we know what you need to promote your brand and get ahead in the industry. Contact DM collective today to find out how we can produce results for you.