Coincidence that Google colors match Chucky’s jumpsuit? We think not!
If your business has had a website for two, five, ten, or some other number of years then you probably know what it’s like to fear Google. Or should we say, a Google algorithm update, even if you didn’t know that was what lay behind a swift change in your rank. There’s nothing quite as stressful as checking up on your first-page position, only to find that your site has dropped down to the bottom, or worse, page-two, which may as well be page-10. From there, the phone stops ringing and your email inbox is littered with nothing but personal notes from friends and family – no customers.
It’s true that as a business owner dependent upon online marketing you are at the mercy of the numerous Google algorithm updates that occur throughout the fiscal year. In fact, a MAJOR one just hit on June 3 2019, so if you’ve experienced something fishy at the start of the summer season, that may be it.
While it may seem unfair that your online business is so reliant on the tech giant, you’re not as powerless as you think. On the flip side, you (or your marketing personnel) may be as much to blame as the interns writing search code from behind the walls of their cubicle in Mountain View CA.
It really comes down to whether or not your abiding by the laws, that know it or not, Google has been laying out for well over a decade now. Those that don’t follow the lay of the search land stand to lose a lot, while those that inform themselves and respond accordingly will reap the benefits. Below we take a look at why you may indeed need to live in fear of the next Google search update. In turn, you will also see where you need to make a swift change in the right direction.