For the uninitiated, Google Local Services Ads allow you to advertise your business on on the top of Google search engine results pages (SERPs) and receive leads directly from potential customers/clients. These leads arrive via phone calls and/or messages, delivered through the Local Services Ad application. In addition, the platform allows business owners and account managers the option to reply to messages, track bookings, and manage all leads online, from anywhere at anytime. Better yet, you only pay for leads related to your business and the services you offer – something that PPC (when poorly managed, that is) has struggled with. But the perhaps the most interesting component here, is the Local Services Ads’ Google Guarantee program.
The Google Guarantee badge will help your local business establish a great online reputation. And what’s enticing for users (prospective customers/clients) is that if they are not satisfied with your business’ quality of work and they can prove (within reason) their case, Google may refund up to the amount paid for work that is booked through Local Services Ads. There is of course a cap for coverage, which for the U.S. and Canada is $2000 USD/CAD respectively. View more of the nitty gritty here.
Top SERP results, badging to prove your qualifications as a local service provider, and a money back guarantee offer to customers from Google (not you)? You probably want to sign up right now, right? While the program has been up and running in the U.S. since 2017, and was just recently released in Toronto ON and Vancouver BC, it is not yet available (at press) in Alberta. But it will be very soon, which is why you’ve found this article at the right time. Keep reading.